Fb – Westport native helps begin Fb #BuyBlack marketing campaign
Photograph: DJ Simmons/Hearst Connecticut Media
Within the wake of George Floyd’s loss of life, which sparked protests throughout the nation this summer season, a Westport native helped spearhead a marketing campaign at Fb to advertise Black-owned companies and to assist the Black group.
“During the racial reckoning that took place this summer a lot of us at the company were thinking of ways we could help the Black community,” mentioned Remi Ray, small enterprise advertising lead on the World Buyer Advertising and marketing Small Enterprise Group at Fb.
Ray, a Staples graduate, mentioned 41 % of Black-owned small companies have already closed this yr because of the coronavirus — twice the speed of white-owned companies.
“It was a very difficult time for the Black business community,” he mentioned.
Ray mentioned he and his colleague Rachael Hawk shaped a group, brainstormed with different colleagues, and got here up with the concept of a digital occasion to assist Black-owned companies. The thought grew right into a Fb Stay #BuyBlack Friday present each Friday in November at 11 a.m. pacific time on the positioning’s Raise Black Voices web page.
Every episode has featured a unique theme, starting from Black lady magic to the Black diaspora. The 2-hour finale on Friday will function actress Gabrielle Union and comic Phoebe Robinson as co-hosts.
Ray mentioned a vacation present information was additionally created to highlight Black companies.
“The gift guide is where we’re featuring over 70 products from Black-owned businesses,” Ray mentioned.
Fb partnered with the U.S. Black Chamber of Commerce and different voices within the Black group to curate the listing, he mentioned.
Sheryl Sandberg, chief working officer at Fb, mentioned individuals throughout the nation have been attempting to determine higher assist following George Floyd’s loss of life.
“We went out to our employees and said ‘we want to do something, what can we do?’” Sandberg recalled.
She mentioned the marketing campaign got here as a two-pronged strategy: caring concerning the Black group, and persevering with to assist small companies. Sandberg mentioned 200 million small companies around the globe use the corporate’s free services and products.
“Serving those small businesses is super important to us always, but in the time of coronavirus even more important,” she mentioned. “So many small businesses are struggling, they need to be able to reach customers online in a world where everything’s not open.”
Sandberg mentioned there are such a lot of nice Black-owned small companies throughout the nation, and they’re excited to place the ability of Fb behind these companies to attach them with prospects.
“Once customers find these businesses and find them online then they can keep buying from them,” she mentioned.
This effort may also reply the query of how others may help, Sandberg mentioned. Black-owned small companies closing at a quicker charge in the course of the pandemic served as one other instance of challenges confronted by Black individuals, she mentioned.
“But so many people want to help and they are buying products, and are going to buy things on Black Friday for the holidays,” Sandberg mentioned. “And this gives you an answer: I can support a Black-owned business.”
The marketing campaign additionally kicked off Fb’s “Season of Help” initiative for small companies, which helps present assets for small companies to assist them profit from the vacation season.
“For businesses that are perhaps wondering what they can be doing or how they can make the most of this season, that’s something we’re providing through Facebook,” Ray mentioned.
He mentioned everybody has small companies they like to assist, and persons are studying to cherish these companies much more because of the coronavirus. He added he hopes the purchase Black marketing campaign can encourage such a love for Black-owned small companies.
“That’s what we’re hoping to accomplish with the Buy Black Friday event,” Ray mentioned. “It’s just to get people to remember that Black small businesses are out there and they need our support.”