Boston-based mortgage expertise firm Personal Up raised $12 million in its newest funding spherical because it prepares so as to add 15 states to its market.
The funding spherical was led by Texas-based Model Foundry Ventures, Personal Up mentioned in a press release. Earlier traders Hyperlink Ventures, Hear Ventures and TechStars Ventures additionally participated within the spherical.
The brand new capital will probably be used to spend money on the expertise behind its platform and increasing its buyer success crew, the corporate mentioned.
“Own Up brings radical transparency to the mortgage industry, leveling the playing field for consumers and empowering them to make the best financial decisions for their specific situations,” Personal Up mentioned in a press release. “In 2020, as many Americans found themselves reevaluating their budgets and lifestyles, Own Up helped individuals and families across the country navigate their home buying and refinancing journeys.”
Personal Up gives a free digital platform that gives customers with personalized market knowledge and verified loan gives whereas permitting them to keep up confidentiality. Prospects are linked on to vetted lenders that match to their wants and linked with advisers who present help via the method.
The platform is offered in Colorado, Connecticut, Florida, Georgia, Maine, Massachusetts, Michigan, New Hampshire, Pennsylvania, Rhode Island and Texas. Personal Up is increasing its market to 15 new states, together with California, the nation’s largest actual property market.
“We are proud of our unyielding commitment to empowering consumers with customized data and personalized advice,” Patrick Boyaggi, co-founder and CEO of Personal Up, mentioned in a press release. “As a collaborative fintech company, we will continue to develop technology that eliminates information asymmetry and creates a best-in-class experience for everyone searching for a fair deal on their mortgage. This new round of funding will enable us to help more people, in more ways.”