CU Options Group (CUSG) and Pocketnest introduced a brand new partnership to assist credit score unions broaden their mobile-first membership who need assistance setting monetary targets.
CUSG, a CUSO based mostly in Livonia, Mich., and Pocketnest, a Michigan-based fintech firm, unveiled their new partnership final week. In keeping with the announcement, “Pocketnest offers a white-labeled, comprehensive financial budgeting tool designed to appeal to a mobile-first consumer base — especially Gen¬X and millennial members. Built to balance effectiveness with simplicity, the application delivered through CUSG puts credit union members in the driver’s seat of their fiscal planning through a DIY process and step-by-step guidance through 10 themes of financial budgeting and goal attainment. The application’s algorithms then build unique user profiles to create recommendations customized to the member’s individual financial situation.”
“We created Pocketnest to bring financial freedom, understanding and ease-of-use to the masses, while helping financial institutions connect with their next generation audience,” Jessica Willis, founder and CEO of Pocketnest, stated. “We believe that, with CUSG, we can revolutionize financial planning and bring credit union game-changing growth and community engagement during these uncertain times.”
In keeping with CUSG, this partnership choice grew to become particularly mandatory because the coronavirus hit the U.S. earlier this yr.
“Even before the increasingly remote environment brought on by COVID-19, developing innovative mobile services has become essential for credit unions,” Dave Adams, president/CEO of CUSG, stated. “Our partnership with Pocketnest will help credit unions deliver a modernized and engaging experience to their members while promoting financial wellness.”
Each organizations agreed that this choice creates a “strong channel-partner in the credit union space” as “Pocketnest’s objective of offering innovative financial wellness tools to a large-scale audience” suits properly with CUSG’s mission.