Fintech, a Tampa, Florida-based information, analytics and bill processing platform for wholesalers, has acquired Armadillo Perception, a craft beer information and insights agency that makes a speciality of chain retail placements.
Monetary particulars concerning the deal weren’t out there.
“Armadillo Insight presents an exciting opportunity for Fintech to fortify and expand its services to the supplier market,” Fintech CEO Tad Phelps mentioned in a press launch. “Armadillo’s impressive ability to combine various data sets and derive mission-critical information combines perfectly with Fintech’s mission to offer technologies that drive operational efficiency and better align all businesses operating in the alcohol industry.”
The deal was accomplished within the first quarter of the yr and was the second within the final 12 months for Fintech, which acquired Lilypad, a gross sales platform, in April 2019. With the Lilypad acquisition, Fintech added information insights for gross sales groups to its capabilities.
Fintech, quick for Monetary Data Applied sciences,, helps its 4,000 wholesaler shoppers handle relationships with 150,000 retailers nationwide, in keeping with a press launch. Armadillo focuses on creating motion plans for shoppers based mostly on information, in keeping with its web site.
Burlington, Washington-based Armadillo Perception was based in 2012 by trade veteran Douglas Mills, who retired in January. Armadillo combines scan information and depletions (sales-to-retailers) for its craft brewery shoppers, which have included Boulevard Brewing, Fremont Brewing, Nice Lakes Brewing, and SweetWater Brewing, in keeping with the corporate’s web site.
Armadillo’s workers will be a part of Fintech and “all employees will continue their normal day-to-day operations as the partnership develops further,” in keeping with the discharge.