Expertise platform for MSMEs Instamojo on Wednesday introduced the acquisition of Gurugram-based Instances Web property GetMeAShop.
By means of its first acquisition, Instamojo seems to be to broaden its digital resolution choices to empower its one million-plus service provider base.
Established in 2012, Instamojo started its journey as a digital cost resolution supplier and has progressively grown into an internet platform for Micro, Small, and Medium Enterprises to begin, handle, and develop their companies on-line.
GetMeAShop is a holistic SaaS platform, serving to SMBs undertake and leverage expertise with none prior technical know-how. It features a web site and on-line retailer builder, logistics suppliers, CRM, native Android and iOS cell apps, social promoting by way of WhatsApp and Fb, advertising and marketing instruments, SMS, e-mail, push notifications, and sturdy analytics.
Talking on the acquisition, Sampad Swain, CEO and Co-founder of Instamojo, mentioned,
“From the initiation of Instamojo, the first purpose was at all times to ease enterprise operations for small and medium companies. With the gradual digitisation of sectors, we understood that the challenges confronted by MSMEs are past simply digital funds. With the GetMeAShop acquisition, the Instamojo suite of choices will meaningfully broaden to allow enterprise house owners with internet presence instruments to begin, handle, and develop within the quickly rising tech ecosystem.”.
Over the previous 5 quarters, Instamojo additionally launched distinctive credit score merchandise and logistics companies underneath the banner of mojoCapital and mojoXpress respectively.
On integrating with Instamojo, Pushkal Srivastava, Founder and CEO of GetMeAShop, mentioned, “We’re very excited to affix the Instamojo household. With a standard mission to allow MSMEs, it is a partnership which can give us distribution particular to the goal phase we have been going after for all these years. And with our full-stack SaaS providing for MSMEs with internet and commerce builder, CRM and analytics built-in, we increase the present choices of Instamojo completely. It’s a 1 plus 1 equals 11 mixture.”
Earlier in November, Instamojo launched Credit score E-book on its Android app, meaning to digitise information, saving companies the trouble of sustaining guide ledgers. It competes with investor favourites Khatabook and OkCredit.
Abhishek Mitra Gupta, VP, Instances Web Ltd, mentioned,
“The mixture of Instamojo and GetMeAShop is potent and creates the answer that MSMEs in India at all times needed. [It] will assist Indian MSMEs to take their choices on-line with none friction. We now have immense religion within the mixed management of Instamojo and GetMeAShop, and sit up for being long-term companions. Each groups try for his or her prospects’ success; it’s a must-watch journey.”
Based in 2012 by Sampad Swain, Akash Gehani, and Aditya Sengupta, Instamojo in January final 12 months raised Collection B funding from Gunosy Capital, Japanese funds agency AnyPay, and present VCs.
In November 2014, the corporate raised $2.6 million in Collection A funding from Kalaari Capital, Blume Ventures, 500 Startups, and others.
(Edited by Teja Lele Desai)