- Former Indian cricket group captain Mahendra Singh
Dhoniinvested an undisclosed quantity within the fintech startup Khatabook.
- Khatabook, similar to its literal which means in Hindi, is an account ebook for small and medium companies.
- Khatabook is offered throughout 5,000 cities in India and has recorded money transactions price over ₹3.7 lakh crore within the final one yr.
Former Indian cricket group captain Mahendra Singh Dhoni invested in a fintech startup, Khatabook. Dhoni, who invested an undisclosed quantity, may also be the model ambassador for the corporate.
Khatabook, similar to its literal which means in Hindi, is an account ebook for small and medium companies. The enterprise app helps enterprise homeowners maintain a test on their accounts, digitally.
“There are lots of new-age firms within the nation, just a few like Khatabook, are making a distinction on the grassroot degree. Having grown up in small-town India, I noticed family and friends wrestle with outdated modes of doing enterprise and monitoring funds. Khatabook has had an outsized affect on the lives of India’s small retailers and retailers,” Dhoni stated in an announcement.
With this, Dhoni appears to adorn the cap of an lively investor within the Indian startup ecosystem. Dhoni earlier invested in used vehicles market Vehicles24, sports activities tech startup Run Adams. Moreover, he’s additionally the model ambassador of fantasy gaming unicorn Dream11.
In the meantime, with the brand new funding, Khatabook, which already has 2 crore registered customers on its app, plans to develop and onboard 2 crore extra retailers within the subsequent 12 months.
At present, Khatabook is offered throughout 5000 cities in India and has recorded money transactions price over ₹3.7 lakh crore within the final one yr.
“Khatabook’s preliminary progress got here organically and we presently have a market penetration of 25-30%. Now the concept is to drive belief and reliability at a big scale. This is the reason doing our model marketing campaign with Dhoni is a good match. With this, we’re poised at strengthening model consciousness, creating classes and growing penetration by 50-60%,” stated Ved Prakash, VP- advertising and marketing, Khatabook.
Khatabook’s competitors within the sector is a contemporary product from Paytm which helps retailers maintain a test on their accounts.
MS Dhoni appears to be the favorite celeb for Indian startups