Asthana, who has joined from worldwide funds firm First Knowledge Corp Fiserv the place he was the managing director of India and Sri Lanka, brings twenty years of expertise in senior government roles throughout funds, fintech and finance areas, Pine Labs stated on Monday.
“Nitish brings with him a wealth of experience in the payment and fintech space,” stated Amrish Rau, CEO, Pine Labs. “We are on a mission to re-define merchant payments and commerce and Nitish’s diverse knowledge and insights will play a pivotal role in accelerating innovation within the company and ensure operational excellence.”
Chatting with ET, Rau added that Asthana’s appointment is amongst a collection of excessive profile hirings deliberate by the Mastercard-backed funds firm within the coming months to additional strengthen its senior administration positions because it seeks to increase its presence within the quickly digitising Indian and South Asian markets.
Beforehand, Asthana served because the Asia-Pacific head of First Knowledge’s service provider funds enterprise throughout 9 international locations apart from main the startup of two giant life insurers — Bharti AXA Life and Aviva — as a founding chief at each JV corporations, Pine Labs stated in a press release. His early profession was with Commonplace Chartered and Citibank of their respective shopper banking items.
“I am very excited to join Pine Labs at a time when the company is witnessing tremendous growth in India and beginning to expand its footprint to newer markets, especially in Southeast Asia,” stated Asthana. “With a spike in digital payments adoption post-Covid-19, the environment is right to take innovative fintech products to the remotest corners of the country and accelerate the Digital India vision.”
Pine Labs serves greater than 1,50,000 retailers in 3,700 cities with over 4,50,000 service provider touchpoints. The corporate final week introduced an funding in Malaysia-based fintech agency Fave.