The Russian Soccer Premier League (RFPL) has introduced that fintech Tinkoff has turn into a principal companion for the subsequent three seasons.
As per the deal, the Russian fintech firm will turn into title sponsors of the League, with the Tinkoff model being built-in in RFPL’s varied sponsorship alternatives together with tv broadcasts, digital platforms and in-stadia promotion throughout video games.
Sergey Pryadkin, RFPL President said: “We’re pleased to crew up with Tinkoff, one of many leaders in its market, boasting modern and dynamic enterprise. We’re deeply impressed by Tinkoff’s recent and sporting character. It focuses on as we speak’s energetic digital viewers – the individuals we depend on strategically.
“Cooperation with the League marks a brand new degree of Tinkoff’s involvement in soccer, and we’re pleased to welcome the brand new companions to our soccer household.”
The information comes because the app is getting ready to launching its new technique for gross sales of sports activities tickets with cashback within the Tinkoff SuperApp, giving its prospects a possibility to purchase tickets for soccer matches and different sporting occasions immediately from their accounts in only one click on.
Oliver Hughes, Chairman of the Administration Board at Tinkoff Financial institution commented: “We at Tinkoff are delighted to turn into a title companion of the League and assist the Russian soccer – one thing that lots of our workers are obsessed with.
“We see this partnership as a possibility to attain mutually useful outcomes, together with these in enterprise and advertising and marketing integration.”
Tinkoff shall be in search of to develop its providing by growing its alternatives by the partnership with RFPL, together with tapping into new channels to draw soccer followers and promoting soccer tickets.
Anna Mikhina, Tinkoff VP concluded: “We at Tinkoff love Russian soccer and have plenty of soccer followers amongst our workers, particularly at our headquarters the place 70% of the workers are IT specialists. Even members of our Board of Administrators attend away RFPL video games. There are numerous individuals within the Firm, together with some vice presidents, who’ve spent a few years as supporters within the stands.
“We realised that Russian soccer and its golf equipment may benefit from distinctive advertising and marketing alternatives and entice new followers to the stands. Subsequently, we’re assured that this can show to be an fascinating win-win enterprise partnership.”