TAMPA: A brand new SYKES for FinTech survey finds most U.S. adults plan to buy extra objects on-line or by an app, post-pandemic.
SYKES for FinTech’s new report, “Americans’ Digital Banking & Consumer Behavior Shifts in the Era of COVID-19,” shares insights from 20+ questions requested of three,000 U.S. grownup shoppers in June 2020. The report reveals how COVID-19 has affected, and even redefined, how U.S. shoppers now method monetary applied sciences — and the way they predict their buying habits will look post-pandemic.
“Fintechs have introduced transformative, easy ways for consumers to engage in mobile money management and e-commerce, and this survey report points to areas that seemed anecdotal and confirms them, while also uncovering some new and surprising consumer learnings,” stated Hilary Hahn, Vice President of Rising Manufacturers + FinTech.
Highlights from the brand new report embody:
37% of all respondents consider they’ll buy extra objects on-line or by an app than they did earlier than the worldwide pandemic.
44% of respondents within the 25-34 age group consider they’ll buy extra objects on-line or by an app than they did earlier than the worldwide pandemic.
29% of respondents within the 55+ age group consider they’ll buy extra objects on-line or by an app than they did earlier than the worldwide pandemic.
The “next normal” may domesticate new shopper attitudes which might be utilized to cash administration and buying. From digital banking options to omnichannel retail experiences, the FinTech trade is trying onerous at how shoppers are adapting to this new lifestyle. By viewing the traits and implementing new companies and methods, monetary expertise could be prepared for no matter comes subsequent.