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        • Today Bitcoin Price at $6,800 USD
        • Pandemic Is Changing BTC Usage in ‘Unexpected Ways’
        • Macropay on Alternative & local payment methods that are reshaping global e-commerce
        • Bank of America is preparing for a flood of Applications to Small-Business Loan
        • Microsoft might be the best tech stock in this market
        • US Airlines To Work Collectively, Consolidate Flights
        • Bank of America maintaining business continuity and protecting the bottom line
        • US long-term mortgage rates drop
        • Bitcoin Price Bulls have been rejected at $7,000
        • Stock Market: 4 Top Stock Trades for Wednesday: NVDA, AVGO, BAC, IQ
        • Stock Market April 2 – Edge Higher; Oil Surges, Bonds Fall, Dollar Rose
        • Chase bank will raise up to $10 billion
          • Bitcoin Price Simply Surged to $6,500 After Over 10% Weekend Crash
          • Today Bitcoin Price at $7,000: BTC Leaps to Retest $7,000
          • Bank of America agreed to allow 50,000 mortgage customers to defer payments
        • Bitcoin Price Prediction April: Three Key Causes Why BTC May Plunge Beneath $5,000
          • Roll up the Sleeves! American Airlines was down -10.34%
          • Mortgage calculator rates today April 2, 2020
          • Mortgage Calculator Small businesses: SB have ‘a million inquiries’ regarding check help loans
          • Bitcoin Price Today April 1 – Bitcoin Takes Tumble
            • With Bank of America card you can request a payment deferral online
              • Bank of America fields 150,000 installment deferral demands
            • Coronavirus – Travel Insurance no cover cancellations
              • Bank of America said it won’t cut any positions
          • Bitcoin Price Today April 2 – BTC rise to $6,700
          • Mortgage calculator rates today March 31, 2020
          • Bitcoin Price Momentum Sign Reverses, Bull Run Lastly Inbound?
          • Bitcoin Price Recovering After a Sharp Decline
          • Fintech News Airbnb – How hosts are fighting back against Covid-19 fallout
          • Market Stock Boeing – Challenging Times Ahead for Boeing Stock
        • Bank of America U.S. Minimum Hourly Wage Reaches $20
          • Bitcoin Price Bulls – is Forming a Bull Cross After Rallying to $6,500
          • P2P Crowdlending – Average Interest Rate 18%
          • $633 Million BTC Transferred For Simply $0.26 Payment
        • Prime ICO Advertising and marketing Companies
        • Bank of America will provide up to $250 million
        • Bank of America VC: You tend to do the wrong thing at the wrong time
          • Bitcoin Price Jump as Coronavirus Curve Begins to Flatten
            • Bitcoin Price Today April 3
            • Bitcoin Price Is Sometimes Bullish in Q2
            • Bitcoin Price Tumble Beneath $ 6,000
            • BTC Price Today 5 | April, 2020
            • Bitcoin Price and S&P 500 – Here’s how much bitcoin beat the Dow and S&P 500 in the first quarter
              • Today Bitcoin Price at $6,600
                • Bitcoin Price Bulls Reaches: “Live or Die”
                • BTC Price Today | 6 April 2020
          • Bank of America sees big year for Microsoft ahead
            • American Airlines coronavirus downgrade
              • Bitcoin Price Rejected $6,600
              • Bitcoin Price Trace It Will Fall to $ 5 K
              • BTC Price Today April 4
                • Stock Market Today 31 March, 2020
              • US Bank Raises $586M Against COVID-19
                • Bank of America’s Solid Liquidity to Help Covid-19 Crisis
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        • Mortgage rates today, April 3, 2020 plus reviews
          • cmc currency details
            • cmc exchange details
              • Shortcodes
        • Microsoft Vulnerability: Hundreds of Microsoft Servers Contaminated By Crypto-Mining Botnet Since 2018
          • Cision PR Newswire
          • Coupons – Best websites
            • Aeromexico Rewards Chart
            • Get Avios Points Free
        • Today Bitcoin Price at $6,800 USD
        • Pandemic Is Changing BTC Usage in ‘Unexpected Ways’
        • Macropay on Alternative & local payment methods that are reshaping global e-commerce
        • Bank of America is preparing for a flood of Applications to Small-Business Loan
        • Microsoft might be the best tech stock in this market
        • US Airlines To Work Collectively, Consolidate Flights
        • Bank of America maintaining business continuity and protecting the bottom line
        • US long-term mortgage rates drop
        • Bitcoin Price Bulls have been rejected at $7,000
        • Stock Market: 4 Top Stock Trades for Wednesday: NVDA, AVGO, BAC, IQ
        • Stock Market April 2 – Edge Higher; Oil Surges, Bonds Fall, Dollar Rose
        • Chase bank will raise up to $10 billion
          • Bitcoin Price Simply Surged to $6,500 After Over 10% Weekend Crash
          • Today Bitcoin Price at $7,000: BTC Leaps to Retest $7,000
          • Bank of America agreed to allow 50,000 mortgage customers to defer payments
        • Bitcoin Price Prediction April: Three Key Causes Why BTC May Plunge Beneath $5,000
          • Roll up the Sleeves! American Airlines was down -10.34%
          • Mortgage calculator rates today April 2, 2020
          • Mortgage Calculator Small businesses: SB have ‘a million inquiries’ regarding check help loans
          • Bitcoin Price Today April 1 – Bitcoin Takes Tumble
            • With Bank of America card you can request a payment deferral online
              • Bank of America fields 150,000 installment deferral demands
            • Coronavirus – Travel Insurance no cover cancellations
              • Bank of America said it won’t cut any positions
          • Bitcoin Price Today April 2 – BTC rise to $6,700
          • Mortgage calculator rates today March 31, 2020
          • Bitcoin Price Momentum Sign Reverses, Bull Run Lastly Inbound?
          • Bitcoin Price Recovering After a Sharp Decline
          • Fintech News Airbnb – How hosts are fighting back against Covid-19 fallout
          • Market Stock Boeing – Challenging Times Ahead for Boeing Stock
        • Bank of America U.S. Minimum Hourly Wage Reaches $20
          • Bitcoin Price Bulls – is Forming a Bull Cross After Rallying to $6,500
          • P2P Crowdlending – Average Interest Rate 18%
          • $633 Million BTC Transferred For Simply $0.26 Payment
        • Prime ICO Advertising and marketing Companies
        • Bank of America will provide up to $250 million
        • Bank of America VC: You tend to do the wrong thing at the wrong time
          • Bitcoin Price Jump as Coronavirus Curve Begins to Flatten
            • Bitcoin Price Today April 3
            • Bitcoin Price Is Sometimes Bullish in Q2
            • Bitcoin Price Tumble Beneath $ 6,000
            • BTC Price Today 5 | April, 2020
            • Bitcoin Price and S&P 500 – Here’s how much bitcoin beat the Dow and S&P 500 in the first quarter
              • Today Bitcoin Price at $6,600
                • Bitcoin Price Bulls Reaches: “Live or Die”
                • BTC Price Today | 6 April 2020
          • Bank of America sees big year for Microsoft ahead
            • American Airlines coronavirus downgrade
              • Bitcoin Price Rejected $6,600
              • Bitcoin Price Trace It Will Fall to $ 5 K
              • BTC Price Today April 4
                • Stock Market Today 31 March, 2020
              • US Bank Raises $586M Against COVID-19
                • Bank of America’s Solid Liquidity to Help Covid-19 Crisis
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      • Is Discover Visa or Mastercard?
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      • Walmart Money Card – Review
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      • Best Mortgage for Low Down Payment 2020
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    • Mortgage Calculators
      • Mortgage calculator rates today April 1, 2020
      • Mortgage Calculator – Students Benefits
      • Mortgage Calculator – Homeowners and renters Get Payment Relief
      • Calculator for mortgage to millennials
      • Mortgage Calculator Modification – What Is?
      • Mortgage Calculator Canada: Rates Are Rising
      • Mortgage Calculator Home – Is it time to repair your own home mortgage?
      • Mortgage Calculator
      • Mortgage Calculator Rates Today April 3
      • Mortgage Calculator Online
      • Mortgage Calculator Coronavirus: UK mortgage market goes into lockdown
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      • Stimulus Check
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      • Roundpoint Mortgage
      • Midland Mortgage
      • Simple Mortgage Calculator
      • Freedom Mortgage
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      • WTI Oil Prices
      • Brent Crude
      • Crude Oil
    • Agricultural Products
      • Corns
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      • Lean Hogs
    • Precious Metals
      • Platinum
      • Gold
        • Best Place to Buy Gold
        • Price of Gold
        • 5 Ways In order to Buy Gold
        • Gold Price Chart
        • Gold Futures
      • Silver
    • Industrial Metals
      • Copper
  • Insurtech
    • Insurtech “Best of…”
      • Best Life Insurance of 2020
      • The Best Renters Insurance Companies 2020
      • Best Pet Insurance Providers of 2020
      • Best Home Insurance Companies for 2020
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Vodacom’s New Super App Plan For South Africa Is Haunted By M-Pesa Misery

Jung Min-seo by Jung Min-seo
July 26, 2020
in Fintech
0

Home » Vodacom’s New Super App Plan For South Africa Is Haunted By M-Pesa Misery

After pulling the plug on its “failed experiment” with M-Pesa in South Africa four years ago, the telecom operator, Vodacom, is making another bold fintech bet by rolling out a super app, not unlike China’s WeChat.

And the second time might be the charm — or not, thanks to the telco’s troubled history with fintech and the state of financial services in South Africa.

In a press release dated July 20, Vodacom revealed that it is rolling out a super-app packed full with offerings, from “paying for your morning coffee, listening to a podcast on business management, sending money to your family, paying your utility bills, shopping online for everything from clothes, to groceries to electronics, checking on your business point of sales transactions and ordering new stock – all through the same, easy-to-use, super-app, from the convenience of your smartphone.”

To make this happen, the telco announced that its fintech arm, Vodacom Financial Services, had scored a technology partnership with the close-to-IPO Chinese fintech giant, Ant Financial Services, perhaps better known by the name of its popular product, Alipay, which claims over 1.2 billion users worldwide.

Vodacom says its new fintech play will not only serve individuals but also SMEs, which are being targeted with lending and insurance services. However, the company is believed to be also eyeing the approximately 11 million South Africans who make up the country’s unbanked population.

The whole thing sounds like a plan that might come together, up until it starts to register that the telco has been here before. And it didn’t go so well.

In 2016, Vodacom, which is the leading telco in South Africa accounting for 42 percent of the country’s mobile subscriptions as of 2019, was forced to euthanize the M-Pesa mobile money service which it launched in the country in 2010.

The popular mobile money service that is M-Pesa is now co-owned by Vodacom and Kenyan telco, Safaricom, ever since the UK’s Vodafone divested its stake in the service in April.

Having seen M-Pesa quickly become a hit in East Africa (especially in Kenya where the current 83 percent financial inclusion rate was largely pushed by M-Pesa), Vodacom decided to “copy-and-paste” the service in South Africa.

But it turned out a largely underwhelming undertaking. M-Pesa backfired spectacularly in South Africa, the telco fell short of plans to capture up to 10 million South African users in 3 years by some distance. In fact, by 2016, Vodacom had managed only 76,000 active users.

More than a few explanations have been put forward over the years to account for the failure of M-Pesa in South Africa. But perhaps the most frequently occurring entry in the post-mortem file is the reckoning that Vodacom attempted a one-size-fits-all instead of paying attention to the peculiarities of South Africa.

There are more than 25 million M-Pesa users in Kenya and the Safaricom-provided service currently accounts for nearly 99 percent of all mobile payments.

In countries like Kenya, Tanzania, Lesotho, Mozambique, and the Democratic Republic of Congo where a large percentage of the population has always been unbanked and thus excluded from formal financial services, M-Pesa has excelled; serving as the first link to not just technology (mobile phones) but also formal financial transactions for the previously unserved/underserved.

But M-Pesa was perhaps always going to flop in South Africa from the outset since the huge gap it filled so well in Kenya was not as wide in Jozi land. About 75 percent of adults in the country have bank accounts, according to a survey done by technology research body, FinMark.

Indeed, there are widely reported but untested claims that there is a bank, branch or ATM within a 20 kilometre (12-mile) radius in any urban or rural settlement in South Africa. 

As a matter of fact, the country has the most technologically advanced, financially liquid, and accessible banking system on the continent. A 2015 KPMG report revealed that South African banks are growing at an annual rate of 7 percent and the industry has assets worth USD 361 Bn. No other African nation comes close.

Hence, Vodacom always had a mountain to climb trying to fix something that is not exactly broken, so to speak. Even as data from Pew Research Centre indicates that 9 in 10 South Africans own a mobile phone and a third of these are smartphones, Vodacom was taking on a robust financial system by trying to propagate mobile money services and there was only ever going to be one winner.

Another explanation that is commonly cited for the M-Pesa fiasco in South Africa is the decision by the Vodacom to link up with Nedbank to provide the financial service on its platform.

Nedbank is one of the largest banks in South Africa and the perception is that it caters to middle-class and high-income earners who are already enjoying financial inclusion. Hence, it was hard to sell the service from there.

There are also talks of stiff banking regulations in South Africa and the absence of a “very dominant” telecom player in South Africa (like Safaricom in Kenya) as other issues that prevented M-Pesa from taking off in South Africa.

Four years on from the failed M-Pesa experiment, Vodacom has once more set out to compete in the country’s fintech turf through a freshly-minted super app backed by a global fintech heavyweight. And it would be hoping to get it right this time, though the warning signs are still there now as they were in 2010.

Featured Image Courtesy: Khusoko

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