Fortnite – Apple hires enterprise capitalist Josh Elman to assist enhance App Retailer discovery
Apple has employed Josh Elman, a distinguished enterprise capitalist and former vice chairman of product at stock-trading app Robinhood, to assist it enhance iOS app discovery within the App Retailer. Elman introduced the information by way of his Twitter account on Monday, saying he’s additionally leaving his function as a board accomplice on the agency Greylock Companions and as a board member of distinguished tech firms like Discord and Medium.
Elman becoming a member of the App Retailer crew may assist enhance the iPhone maker’s relationship with builders after a reasonably tough yr through which Apple’s stewardship of the App Retailer has been referred to as into query by critics, rivals, and regulators. As an illustration, Elman is beforehand a board member of and investor in Houseparty, the chat app acquired by Fortnite creator Epic Video games.
— Josh Elman (@joshelman) November 30, 2020
Epic is at present suing Apple over the removing of Fortnite from the App Retailer, and that’s solely one in every of many controversies Apple has weathered over the past 12 months. One other is an ongoing European antitrust investigation.
Apple extra lately prolonged an olive department to the app improvement group by asserting a brand new small enterprise program earlier this month that can minimize its normal 30 p.c App Retailer fee in half for builders making lower than $1 million per yr. The corporate has additionally tried to compromise with quite a lot of app builders, most prominently Hey e mail consumer creator Basecamp, and tech rivals like Microsoft over complaints with sure App Retailer restrictions.
Elman doesn’t point out whether or not he will likely be working in any respect on developer relations, however he does say he will likely be centered on serving to “customers discover the best apps for them.” Regardless, given his standing within the VC and software program industries and his skill to establish apps earlier than they develop into multibillion-dollar companies, Elman is certain to offer some worthwhile perception into the subsequent huge iOS apps on the horizon.