Fortnite – Travis Scott made $20 million off ‘Fortnite’, has PlayStation tasks within the works
Travis Scott has gathered a number of extremely profitable sponsorships this 12 months, with ‘Fortnite’ incomes him massive V-Bucks and PlayStation tasks within the works.
A current Fintech Zoom 30 Beneath 30 report on Houston rapper Travis Scott centered on his business enchantment moderately than his musical output. Whereas Scott — actual title Jacques Webster II — did put out two primary singles this 12 months in The Scotts and Franchise, he additionally secured partnerships with Epic Video games, Sony, and McDonald’s, in addition to constructing upon his present Nike portfolio.
With the Macca’s collab, Scott grew to become the primary movie star since Michael Jordan in 1992 to endorse a meal. The extraordinarily distinctive meal of a Quarter Pounder with lettuce and bacon, a Sprite, and fries with BBQ sauce promptly offered out.
The Grammy-nominated rapper additionally launched the standard run of merchandise in t-shirts and rooster nugget physique pillows, with Fintech Zoom estimating that US$15 million in income was made out of that drop alone, plus $5 million from the standard endorsement a part of the deal.
Nevertheless, it’s his gaming partnerships that are of specific significance. Again in April, Scott hosted the Astronomical tour in Fortnite which resulted within the sport’s second-highest concurrent participant rely of all time – a monstrous 12.three million.
Scott by no means visited Epic Video games’ Raleigh, North Carolina headquarters, with firm representatives as a substitute being despatched out to his Hollywood studio. Regardless of this, the deal reportedly grossed US$20 million together with merchandise gross sales for t-shirts and Nerf weapons.
For comparability, a single live performance from final 12 months’s Astroworld tour grossed round US$1.7 million, with the complete tour grossing US$53.5 million.
— Good Kicks (@nicekicks) December 2, 2020
Scott’s Fortnite live performance set a precedent for the remainder of the business, which has been hampered by the continuing COVID-19 pandemic. With dwell performances all however a distant dream, many artists have taken to on-line to have the ability to carry out. Following Scott, Epic Video games booked Dominic Fike, Anderson .Paak, and BTS. In the meantime, Roblox bought Lil Nas X in essentially the most memetic means potential.
The opposite gaming collaboration Travis Scott had this 12 months was with PlayStation. The Sicko Mode rapper was employed by Sony as a “strategic creative partner” and featured in quite a few ads, together with one primarily based on the “Blown Away Guy” commercials from Maxell. Merchandise has been launched as nicely, together with a particularly restricted run of Nike SB Dunks.
The multi-year deal is allegedly worth solely US$1 million, however might embody a cobranded console and even a Travis Scott-designed online game which is anticipated to herald round US$20 million. I, for one, welcome our new company overlord in Travis Scott.