Cedar Honest, David’s Bridal, Nodpod and Vungle are among the many manufacturers to win at this yr’s The Drum Digital Promoting Awards US 2020.The present Covid-19 state of affairs signifies that The Drum gained’t be internet hosting its typical celebration dinners to announce our winners. As a substitute this yr we’re sharing the thrilling information in a wide range of methods through our digital channels with all our nominees and winners.Make amends for the digital awards present under:powered by CrowdcastOther winners this yr included: Arm Sweet, DialogTech, Marks and Spencer, Frontier Airways, AdTheorent, Maisonette, Hybrid Concept, FastGrowingTrees.com, Anytime Health, Simple Group Airfare and The Commerce Desk.Grand PrixAgency: Cramer-Krasselt Consumer: Cedar Honest: California’s Nice AmericaCedar Honest Leisure Firm operates main amusement and waterparks throughout the U.S. lately bought two new waterpark properties to increase its 2020 footprint. Nevertheless, it wanted to keep up its 2019 media spending whereas additionally reaching a number of extra markets.By re-analysing budgets throughout 13 native parks and 50+ markets, and leveraging all the information together with consumer information, climate information, analysis information, and extra, it efficiently developed and executed a plan to prioritize/de-prioritize investments that resulted in figuring out $2.3m worth of media efficiencies throughout plans.Jury: “This campaign did a lot with a little to get the results needed, it’s also just a great ROI story. It a real challenge to had to manage against, but delivered on something people needed.” Greatest Video CampaignAgency: January DigitalClient: David’s Bridal
David’s Bridal (DBI) is an anchor within the bridal market, with excessive model consciousness and a robust brick and mortar presence nationwide.With the intention to preserve relevance with its goal buyer, the model aimed to vary the best way its viewers considered them via digital video storytelling. This concerned incorporating a extra full-funnel technique in media with content material targeted on their power in selection, interesting to brides no matter model, measurement, ethnicity, and so on. In doing so, it was capable of spotlight its strengths as a model, step into talking extra to the millennial bride, and work towards shifting consideration of those that may not have thought-about David’s Bridal earlier than.With this purpose in thoughts, the DBI workforce labored alongside its company accomplice, January Digital (JD) to execute a digital advertising and marketing marketing campaign that may shortly change sentiment and in the end drive conversions for the enterprise.Greatest Artistic OptimizationAgency: Hell’s CreativeBrand: Nodpod
Nodpod tasked Hell’s Artistic to drastically scale back its price per buy from Fb and Instagram adverts.Rising to the problem, the company shortly got here up with a course of to check extra inventive parts at a time. The technique and inventive workforce collaborated to quickly optimize greater than 200 advert inventive, decreasing the fee per buy by 80% throughout the first month of working with Nodpod. Greatest Cellular CampaignAgency: VungleBrand: Vungle
Vungle Drum Awards Showreel from Vungle Artistic Labs on Vimeo.In occasions of disaster, inventive has all the time been a robust instrument for speaking necessary messages.Understanding this, Vungle’s Artistic Labs answered the UN/WHO’s World Name Out to Creatives to assist cease the unfold of Covid-19, via visible content material that conveys public well being messages shortly and successfully.Vungle utilized its design expertise, information analytics, and gaming experience to create playable adverts that amplify these messages to avid gamers worldwide. These adverts have achieved 53m views to this point, and Vungle has additionally dealt with the inventive improvement and ad-serving for quite a lot of charities, attaining click on charges as excessive as 31.62% on sure adverts (Make-a-Want). By this marketing campaign, Vungle has seen that in-app promoting generally is a highly effective instrument to get the phrase out on key public well being messages, reaching over 1,000,000 individuals a day, and galvanizing assist for charities who need assistance now greater than ever. Jury: We love this, good, easy, speedy, proper tone marketing campaign. It made sense, connects 50 international locations and regarded completely different languages to make it straightforward and collaborative.For a full rundown of the winners, go to The Drum Digital Promoting Awards US web site.