Gamestop – GameStop to rebrand EB Games in Canada by year-end
(Reuters) – GameStop Corp said on Wednesday that Canadian stores of its subsidiary EB Games will assume the videogame retailer’s brand and name by the end of the year.
Grapevine, Texas-based GameStop had acquired EB Games’ owner Electronic Boutique Holdings Corp in 2005 for more than $1 billion.
EB has about 4,000 stores across Canada, with operations in Australia, New Zealand, and countries across Europe, according to its LinkedIn page bit.ly/3iOKO7a.
“This decision follows our receipt of feedback from our valued customers and stockholders,” GameStop said.
The company has been looking to shift its focus from brick-and-mortar sales and accelerate its e-commerce push. Its largest shareholder, Ryan Cohen, joined its board in January and became chairman last month with a plan to revive stores and boost online sales.
Reporting by Eva Mathews in Bengaluru; editing by Uttaresh.V