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Despite great news surrounding the vaccine rollouts across America, we’re not quite out of the woods just yet. Many States are still battling COVID-19, with small businesses doing their best to push through a period in history that has challenged their cashflow and stability.
With finances and capital so dear to business owners during a time like this, we’re taking a moment to run readers through a set of practical and pragmatic activities and marketing efforts they can work on at little to no cost. These can help to fill your schedule, improve your business and prepare you for a better 2022. Let’s take a look.
Search engine optimization
Your businesses’ digital presence is one of its most effective marketing tools in the modern age. With a professional website being relatively simple to obtain through a marketing agency or website provider, it’s important to ensure that your company is visible online both locally and to a wider digital audience.
Local SEO refers to a series of steps you can take to make sure that your business shows up when a person searches for products and services close to them physically. It involves activities like ensuring you appear on Google Maps listings and can be done by any individual with some time on their hands.
Beyond this, you can also look into the latest best practices of SEO in general and apply them to your website. With time on your hands, this can be done at no cost whatsoever – and it can pay real dividends in time as your digital footprint grows. As SEO is an ever-changing field, it’s best to Google the latest content that will provide tips and best practice on what to work on.
Business continuity planning
While many business owners of late have been realizing their lack of business continuity planning (BCP), it’s never too late to start this kind of planning for your own company.
BCP isn’t something only undertaken by giant corporations with limitless budgets. It’s an important, shrewd, and valuable activity that small business owners can do, too. And better yet, it doesn’t have to cost you a thing.
To prepare for the months ahead, you can perform activities such as forecasting your expenses, your savings, and what paths of action you will take if your company does or does not see its sales pick up. Common BCP activities include confirming what avenues are available to you in terms of securing a business line of credit, or planning how you would react to a brief opportunity to land a new client or bring in new sales.
Just as it’s true for business continuity planning, so too is it for many marketing activities. With communication being such a critical part of any modern business, it’s great to consider how your company wants to present itself – and how it will engage with its clients and customers.
Working on marketing communication doesn’t have to be a massive, expensive activity. It can be as simple as thinking about the kind of impression you want your business to give off through its emails, website text, and phone calls – and ensuring that this tone of voice is consistent across any channel you are going to be speaking through.
You can take this a step further by thinking about buyer personas and how you might want to speak differently to certain audiences and demographics. This is an activity that will produce resources and planning that will continue to be useful to your company in the future, making it a great activity to engage in during a period of low sales or general downtime.
Best of luck!
It’s been a challenging period; nobody is denying that. While we aren’t out of the woods yet, there is hope on the horizon and the Idea Financial team sincerely wishes today’s article to be informative and useful to American business owners.