With experience in product advertising, buyer acquisition and digital initiatives at fast-growing firms together with Microsoft, Amazon and Pearson, Karen Starns is a power throughout the shopper tech area.
Pushed by a ardour for serving to manufacturers join with their clients in a significant means, Starns is all the time brainstorming how firms can deploy cutting-edge applied sciences to higher anticipate and meet shopper wants. Now, as chief advertising officer at OJO Labs, Starns focuses the vast majority of her consideration on the revamping of OJO Labs’ model to higher attain a quickly rising variety of shoppers by means of the corporate’s proprietary AI advisor for homebuying, OJO. Along with overseeing all facets of promoting technique, Starns can be dedicated to constructing a tradition at her firm that encourages mission-driven considering along with her motto “Earn trust – never forget the lives we impact.” Exterior of the workplace area, Starns actively mentors rising feminine leaders by means of numerous applications. A participant within the Very important Voices and Bank of America International Ambassador program, Starns was matched with and continues to function an advisor and mentor to the CEO of social enterprise Cielo Hammocks and non-profit Cielo Basis. Moreover, Starns was a founding member of the Advisory Board for the College of Tedas’ McCombs Faculty of Enterprise, Grasp of Science in Advertising program.