As stay occasions proceed to pivot due
to the pandemic, sponsors are getting artistic in determining the right way to greatest have interaction an online-only viewers.Hyundai Motor America continues its help for the LGBTQ group because the Official
Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Movie Pageant. The Outfest group is celebrating at a drive-in screening
expertise or just about by streaming the movies on-line. The pageant takes place Aug. 21-30.That is the automaker’s third 12 months supporting the pageant, says Erik Thomas, senior group
supervisor, experiential advertising and marketing, Hyundai Motor America.“At Hyundai, we value inclusion and diversity and the positive impact it has on our business,” Thomas says in a launch.
“The sponsorship is central to our ongoing support of the LGBTQ community.”advertisementadvertisementAt the drive-in, Hyundai will present a VIP expertise the place filmmakers, influencers, and different VIPs can
use the Hyundai Tucson, Santa Fe, Palisade, or Elantra wherein to view the flicks. All autos shall be cleaned and disinfected in keeping with CDC pointers. As well as, Hyundai shall be
represented by pre-show emblem inclusion and 60-second spot screenings. The Outfest LA activations are managed by Benefit.This follows Hyundai’s partnership with Outfest Fusion’s
“One Minute Movie Contest” that awarded filmmaker Lauren Neal with the 2020 Hyundai Rising Director Award. Hyundai additionally acquired a rating of 100% within the Human Rights Marketing campaign
Basis’s Company Equality Index for the fourth consecutive 12 months.Final 12 months, in connection to the movie pageant sponsorship, Hyundai debuted an unique branded-content collection that
provides voice to among the greatest up-and-coming LGBTQ expertise: “OUT for Greatness introduced by Hyundai.. Hyundai’s
experiential company Benefit developed the collection.