Google CEO Sundar PichaiPradeep Gaur | Mint | Getty ImagesGoogle mentioned in a letter to advertisers on Friday that it’ll pause election-specific advertisements on Nov. Three after polls shut.”Given the probability of delayed election outcomes this yr, when polls shut on November 3, we’ll pause advertisements referencing the 2020 election, the candidates, or its final result,” Google advised CNBC. “It is a short-term measure, and we’ll notify advertisers when this coverage is lifted.”The restrictions apply to Google Adverts, DV360, YouTube and AdX Approved Purchaser, in accordance with an e mail despatched from Google to advertisers obtained by CNBC. The letter says Google expects “an unprecedented quantity of votes might be counted after election day.”The principles prohibit:Adverts that point out a present state or federal officeholder or candidate.Adverts that debate a political get together or poll measure.Adverts that point out federal or state elections.Adverts operating on election-related search queries. “We’ll rigorously study various components earlier than deciding to raise this coverage for advertisers and share updates as we have now them,” the e-mail mentioned.Google mentioned it is anticipating a “substantial enhance in election advert submissions” main as much as the election. “That, mixed with our strong enforcement assessment processes, will result in longer advert approval turnaround instances within the weeks earlier than the election & via Election Day,” Google mentioned in its letter. “It’s best to count on as much as 48 hours for approvals, and we won’t be able to expedite requests throughout that point given the quantity.”The coverage was first reported by Axios. The ban comes after Fb mentioned earlier this week it would ban advertisements that prematurely declare an election victory earlier than information organizations have declared a winner. In early September, Fb mentioned it would ban new political advertisements from operating the week earlier than the Nov. Three presidential election. It can nonetheless enable these submitted earlier than Oct. 27 to run.