Google introduced Wednesday it is going to begin to routinely delete customers’ location historical past and internet exercise after 18 months. Beforehand, customers needed to flip this setting on in the event that they did not need Google to retailer their knowledge for an indefinite period of time.The transfer permits Google to nonetheless maintain on to info and advocate stuff you may like based mostly in your earlier location or searching historical past, but it surely will not have years and years worth of personal knowledge.Here is what’s altering.Google location trackingGoogle Maps Timeline exhibits all over the place you have been on a sure day.Todd Haselton | CNBCGoogle location historical past monitoring remains to be off by default, however turning it on may be helpful if you’d like merchandise like Google Maps to supply personalised suggestions, like eating places you may like, based mostly on the place you have been prior to now. Or, Google may know out of your location historical past that you simply sometimes go away for work at eight a.m., and might advocate that you simply go away a bit earlier to keep away from visitors on a selected day.When location monitoring is on, nonetheless, Google follows your location with exact element — one thing you’ll be able to see should you view your Google Maps Timeline.Now, should you flip location historical past on, Google will auto-delete that knowledge after 18 months. You can too set Google location historical past to routinely delete each three months or each 36 months.Google internet and app exercise trackingChoose how lengthy you need Google to maintain your info earlier than it is routinely deleted.GoogleWeb and app exercise will even be deleted routinely each 18 months, however just for new accounts. New YouTube accounts additionally may have their historical past deleted after three years.Internet and app exercise monitoring, and YouTube historical past, is logged by default for an indefinite time period for current customers. However, you can flip activate internet and app exercise auto-delete, which rolled out final yr, by way of the Google Exercise Controls web page.”We proceed to problem ourselves to do extra with much less, and immediately we’re altering our knowledge retention practices to make auto-delete the default for our core exercise settings,” Google and Alphabet CEO Sundar Pichai stated in a launch. Different privateness changesGoogle is making it simpler to entry incognito mode on choose apps. The mode helps you to browse or use apps privately, and Google will not save your searching historical past, cookies, or website knowledge. In Google Maps, Google will not preserve a historical past of the place you have been when you’ve incognito mode on.A characteristic rolling out to iPhone on Wednesday, and later for Android and different apps, will let customers lengthy press on their profile image in Google Search, Maps and YouTube to activate incognito mode. Google stated it is going to quickly make it attainable to remain in incognito mode throughout its household of apps, so you will not have to show it on in every particular person app.Google stated it is going to additionally supply extra proactive privateness controls and assist information customers by way of managing their privateness settings. Moreover, customers will have the ability to entry key Google Account controls by way of search.Subscribe to CNBC on YouTube.