On this photograph illustration the Netflix brand is seen displayed on a smartphone. (Photograph Illustration by Rafael Henrique/SOPA Photographs/LightRocket by way of Getty Photographs)Rafael Henrique | SOPA Photographs | Getty ImagesNetflix will begin asking prospects who have not used its platform up to now 12 months in the event that they wish to preserve their subscriptions, the corporate introduced Thursday. If a buyer does not reply, Netflix will mechanically cancel the subscription. The transfer is extraordinarily uncommon amongst firms that cost an annual subscription, and exhibits a measure of confidence in Netflix’s value proposition for patrons. It may additionally assist Netflix stand out in opposition to an inflow of recent opponents, together with Disney+, NBCUniversal’s Peacock (which has a free ad-supported tier), and WarnerMedia’s upcoming HBO Max.”We’re asking everybody who has not watched something on Netflix for a 12 months since they joined to substantiate they wish to preserve their membership. And we’ll do the identical for anybody who has stopped looking ahead to greater than two years,” Eddy Wu, director of product innovation, mentioned in a press release. Inactive prospects will begin seeing the characteristic roll out by way of in-app notifications or emails this week.Netflix mentioned that its inactive accounts symbolize lower than a half of 1 % of its total member base and are already factored into its monetary steering. The corporate noticed an enormous uptick in subscribers up to now quarter, because the coronavirus pandemic has stored many at house. Netflix reported 183 million subscribers at the finish of the primary quarter.Subscribe to CNBC on YouTube.