The Popeyes hen sandwich craze may be lengthy gone, however the results of the sandwich launch remains to be being felt on the cash register, based on the top of the restaurant chain’s father or mother firm.Jose Cil, the CEO of Restaurant Manufacturers, instructed CNBC’s Jim Cramer on Monday that the hen sandwich introduced new repeat clients to Popeyes to strive different menu objects on the fast-food franchise. The sandwich, which was launched in August with a lot fanfare in each the information and social media feeds, is now a “massive a part of our menu” and integral to the corporate’s worldwide development technique.”The hen sandwich introduced within the common every day [fast-food customer] for lunch, the one consumer, and people of us are coming in and so they’re not simply having the hen sandwich,” Cil stated in a “Mad Cash” interview. “They’re now experimenting and exploring the complete menu: desserts and aspect objects and drinks, in addition to bone-in hen and the sandwich, and we’re seeing the complete enterprise develop, and it has been enjoyable to look at.”Cil made the feedback after Restaurant Manufacturers, which owns Popeyes, Burger King and Tim Hortons, launched an replace on the corporate’s progress from the coronavirus downturn. The corporate stated it started testing the Popeyes hen sandwich in Canada and is optimistic about these prospects. Within the U.S., same-store gross sales development was within the “very excessive 20s” final week, Restaurant Manufacturers stated within the announcement.Popeyes beforehand reported U.S. same-store gross sales have been up greater than 40% within the third week of May. A lot of the eating places within the U.S. market are open for takeout and supply, although most eating rooms stay closed, the corporate stated.”I have been within the enterprise 20 years [and have] by no means seen something prefer it,” Cil stated, touting outcomes of the favored hen sandwich almost a 12 months faraway from its launch.”I’ve talked to numerous of us within the trade that have not seen it both, so we’re excited,” he stated. “We see it as a chance to proceed to develop, to attach properly with our friends, to develop the model from a unit-count standpoint right here within the U.S. and actually create an amazing alternative for development for the model right here within the U.S. and internationally.”Shares of Restaurant Manufacturers rose 5% to $55.25 in Monday’s session. The stock is down greater than 13% 12 months so far.