(21st October 2020) For the first time, after seeing growth of 229% YOY, Suits Me are making an appearance on national TV.
Alternative banking solution Suits Me launched its TV advertisement on Saturday 10th October, airing on BT Sport in the Grand Prix spot. The ad focusses on removing the stigma surrounding bad credit and preventing financial exclusion.
The ad, produced with Tristar, shows a woman explaining how she is struggling to open an account with a high street bank because of her poor credit. It goes on to explain how she also does not have time to visit a branch to open an account. Two problems that are common for the digital–first 90,000+ customer base.
The ad continues with a man looking worried, explaining how he could not open a bank account because he had no proof of address.
Suits Me are a digital only banking solution. As there is no credit checks or proof of address needed to open an account, the message focusses on reaching people that may face these barriers when opening an account with a high street bank.
Kim Roberts, Marketing and Communications Director, said:
“Launching this TV ad is the next step for us in order to reach the underbanked that need our services. Having focussed largely on digital advertising previously, this TV ad will allow us to reach these people. The growth in accounts opened this year has meant TV advertising is the natural next step for us and will support us in our aim of helping to eliminate financial exclusion and making banking accessible for everyone.”
The TV ad will be accompanied by a competition on social media asking people to hashtag #SuitsMeOnTV if they see the ad with a chance to win £100.
Yesterday our Suits Me TV advert debuted across the nation! 🎉 Did you manage to catch a glimpse? 👀
— Suits Me (@SuitsMeCard) October 11, 2020
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Alternative Banking Solution Highlights Importance of Financial Inclusion in National TV Campaign