The unprecedented impact of the Covid-19 pandemic has left many businesses confused as to how they can move forward. With restrictions changing all the time and a very uncertain time ahead, now is the time to focus on adapting your business to coincide with the requirements of the new climate. The priorities of consumers and businesses alike have shifted significantly over the last number of months. More people are beginning to reevaluate what is important and your business must make the appropriate changes now to survive in the future.
While the Coronavirus crisis has devastated the global economy, it has also brought local communities together. As a pivotal part of the local community, businesses are expected to step up and demonstrate their commitment to adapting to the new normal. Local businesses should also take steps to ensure the safety and well-being of both their staff and customers now and in the future. Businesses who are successful in maintaining strong communications with their customers and adapt accordingly will have every chance of not only surviving the impact of the COVID-19 pandemic but will enjoy more success when we settle into the ‘new normal’.
Let’s take a look at how businesses can change their priorities to ensure they successfully adapt to the new climate.
Paying Attention To Staff Needs
Your business is only as strong as your team, and you need to ensure that you take measures to keep your staff safe, protected and going forward as the current situation continues to develop. Maintaining clear lines of communication with your staff is crucial. Now, more than ever, as many employees are working more limited hours, it’s vital that you pay close attention to payroll to ensure your employees are paid on time. Remember, that you might need to be more flexible with allowing staff to work from home and provide them with the tools they need to be as productive as possible. Everyone is going through a difficult time dealing with a lot of change, and it’s important that you are empathetic to the needs of your staff.
Ongoing Staff Training
Depending on what industry you are in, you will need to provide staff with different training regarding how to deal with customers efficiently throughout the pandemic. As restrictions and regulations change, you need to stay ahead of the curve and keep your employees up-to-date with their responsibilities. Whether you need to offer training in hygiene and sanitation, in the use of PPE or simply about new processes of handling customer enquiries, ongoing training will give your employees the confidence they need to handle any issues that might arise as time goes on.
Keep Customers Informed
How you do business, the hours you do business and even where you operate from may all have changed due to the pandemic. Keep your customers up-to-date with any changes to your business operations so that there are no surprises when they come looking for you. Be sure to keep your website and social media channels up-to-date with any changes to your business. If you have a customer mailing list, you can also communicate any changes to your customers in this way. This is also a good opportunity to show your clients that you value their custom with a thoughtful message, thanking them for their ongoing support during the pandemic. Showing that you care will keep your business in good stead with the local community.
Follow Government Guidelines
Now is not the time to go against the grain. The reputation of your business relies on you following the government guidelines to ensure the safety of your staff and customers alike. Stay up-to-date with the latest announcements from government officials and implement any changes necessary to keep your business protected. While adapting to these changes in the short-term is in the best interests of your company image now, it will continue to benefit you going forward as your clients will appreciate that you are a business who takes their well-being seriously. When faced with a choice between you and your competitors, people will choose the business who prioritised their health and went the extra mile every time.
Continued Assessment And Reevaluation
As the Coronavirus pandemic is a constantly evolving situation, it’s crucial that you continually monitor your business and all that surrounds it. Pay attention to the protocols and procedures you have in place and ensure that they are working effectively. Should there be an update on best practices, you need to be able to adapt and change to the new requirements as quickly as possible. Likewise, if you have rolled out any internal procedural changes in light of the impacts of COVID-19 on your business, be sure to assess these regularly and reevaluate your approach if necessary. With this approach, you can be sure that you will be as prepared as possible for whatever may come down the line in the new climate.
Maintain A Positive Outlook
Times are tough for many businesses right now, but it’s important to stay positive. Focusing on how to move your business forward and how you can best adapt to the ‘new normal’ will give you, your employees, and your customers hope for what is to come in the future. Make positivity a priority in your organisation, keep morale up and show your customers that you are positive about the future. This attitude will instil faith in your company in the local community and put your company in a stronger position to retain customers when businesses start to open their doors, in a somewhat normal capacity.
Get Your Priorities Straight And Prepare For ‘The New Norm’
Businesses across the country, and all over the world, are working hard to keep their doors open due to the colossal impact the COVID-19 pandemic has had. As we move slowly toward a new climate, businesses need to change their priorities, with an immediate focus on keeping customers and staff safe and protected. How your business adapts to the Coronavirus pandemic going forward will play an integral role in the future success of your company. Take the time now, to examine every element of your business to ensure that you are making the right changes, so your business continues to thrive post-pandemic.