IBM – Emerald Jewelry unveils AI enabled Cellular Software Platform for Jewelry B2B Enterprise in collaboration with IBM

Go-Reside of ‘Tej’ Cellular App – powered by IBM Cloud and AI enhanced with IBM Safety

India, Coimbatore, November 24, 2020: IBM (NYSE: IBM) and Emerald Jewel Trade India Restricted (Emerald Jewelry), one in every of  India’s largest jewelry producers, at this time unveiled the “Tej” cellular app, a first-of-its-kind Synthetic Intelligence (AI) enabled cellular software platform powering the B2B enterprise of Emerald Jewelry in India. The app connects Emerald Jewelry with its ~200 sellers, enabling them to look by means of a rising catalogue of over 500,000 jewelry designs shortly and navigate the complicated ordering course of simply.

As part of the multi-year engagement, Emerald Jewelry chosen IBM iX, the enterprise design arm of IBM Companies, to design, construct and deploy Tej, which runs on iOS and Android working techniques. Using the IBM Storage Methodology and IBM Analysis Labs India, a group of IBM expertise and cellular design specialists developed the Visible Browse and Visible Search APIs which is hosted on IBM Public Cloud and secured with the IBM Safety MaaS360 with Watson Unified Endpoint Administration (UEM) platform.

The collaboration with IBM has enabled Emerald Jewelry to revamp the shopping for course of for his or her sellers, from jewelry design choice to putting a purchase order order, utilizing a zero-touch engagement model. Tej App integrates with Visible Browse and Visible Search from IBM Analysis labs developed for enhanced cognitive search capabilities. IBM India Analysis Labs developed the imaginative and prescient APIs to assist Emerald Jewelry sellers seek for particular design components extra simply.

“Our business model is B2B sales where we sell to wholesalers, dealers and large retail chains. With an in-house design team of 170 manual and computer-aided designers based out of Bombay, Delhi, Kolkata and Coimbatore, we have built a design bank of more than 500,000 designs. We introduce more than 2000 new designs across categories every month. This is one of our greatest strengths and there is a need to showcase this to our customers and expand the design range for jewellery retail in India,” stated Mr. Ok Srinivasan, Managing Director, Emerald Jewel Trade India Restricted.

He added, “Tej will assist us showcase our designs seamlessly and permit our clients throughout the nation to order the newest tendencies in jewelry design, on the click on of a button. I’m additionally joyful to share that the Tej cellular app enabled us to succeed in out to our sellers regardless of the restrictions laid down by the COVID-19 lockdown.”

Emerald Jewelry aspires to be the world’s largest jewelry producer. The corporate plans to carry on-board a whole bunch of latest sellers, within the subsequent one 12 months, as they now have the capability to scale useful resource necessities on-demand utilizing IBM Cloud. Additionally, utilizing Tej signifies that any approved supplier can begin doing enterprise with Emerald Jewelry, utilizing a wise pill. This BYOD (carry your personal gadget) model takes benefit of IBM Safety MaaS360 UEM software program to securely deploy the Tej cellular app on any gadget, whether or not it’s a smartphone or a pill. Earlier than utilizing UEM, sellers needed to be issued with a pre-loaded pill and updates to stock and designs would take time.

Sandip Patel, Managing Director, IBM India/South Asia, stated, “We’re proud to associate with Emerald Jewel Trade India Restricted, one in every of India’s largest jewelry producers. As their strategic transformation associate, we had been capable of ship to a difficult and complicated requirement of a B2B ordering system. Every order having a number of configurations of jewelry designs in varied caratage, dimension and weight, was a fancy CPQ (Configure price and Quote) system that was constructed for Emerald Jewelry on a hybrid cellular app structure hosted on IBM Cloud.”

“We also ensured that the customer ordering process is directly integrated into their ERP system by developing consumable API’s on their ERP platform and integrating it with the ‘Tej’ app. ‘Tej’ mobile app is a truly “born-on-the-cloud” resolution, developed and hosted on IBM Cloud,” reiterated Sandip Patel, Managing Director, IBM India/South Asia.

The preliminary success of Tej has been encouraging. The IBM iX group collaborated nearly with the Emerald Jewelry group utilizing the IBM Storage Methodology to improve and fast-track the deployment of the Tej cellular app in April 2020 throughout the wake of the COVID-19 pandemic. Additionally, because of a help system operated by IBM and Emerald Jewelry group, buyer and gross sales groups profit from faster response occasions to queries and different requests for help.

About Emerald Jewel Trade India Restricted:

Emerald Jewelry is thought for its high quality consciousness, perfection, status and enterprise ethics. Its almost 5,00,000 design collections – one of many largest on the earth – speaks volumes about its energy and vary.

The Group has regularly remodeled gold jewelry manufacturing from typical strategies to a expertise and expertise pushed one. The corporate owns 4 ultra-modern manufacturing services in Coimbatore whose merchandise command a premium out there for its uniqueness of design, aesthetics and workmanship.

Emerald Jewelry offers employment for about 5,000 workers. The unbelievable dedication and the dedication of the workers gasoline the expansion of the corporate.  The in-house ‘training center’ offers in depth coaching within the areas of design, manufacturing, stone setting and so on. to the work drive earlier than absorbing them in to the common stream to keep up uniformity of high quality and perfection. Well timed exchange of concepts between workers and administration helps achieve continued enhancements in all spheres of the administration.

Emerald Jewelry possesses a group of expert designers proficient in computerized modelling and prototype gear. Emerald Jewelry presently has the capability of manufacturing greater than 50 tons of gold jewelry and articles, 24,000 CTS of diamond jewelry, 300 kg of platinum jewelry and 80 tons of silver and silver articles each year.

Emerald Jewelry was just lately conferred with the JNA Award for the ‘Manufacturer of the Year 2020’. The JNA Award is a global award which is considered essentially the most prestigious recognition within the gem and jewelry trade.

About Emerald Jewel Trade India Restricted: Go to www.ejindia.com

About IBM India: Go to http://www.ibm.com/in/en/

Media Contacts:

IBM: ggmaediratta@in.ibm.com

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