IBM has named Carla Piñeyro Sublett, a veteran of sales and marketing positions at NI, Rackspace and Dell, as senior VP and chief marketing officer.
Sublett most recently spent two years as exec VP, CMO, and general manager of the portfolio business unit of NI—the first CMO in the company’s history. She also spent two years as CMO of Rackspace and 16 years at computer maker Dell, where she worked across every sales function and geography and made her first move into marketing as CMO of Latin America. She is a graduate of the University of Texas at Austin School of Architecture.
Sublett’s new job fills a vacancy left after Michelle Peluso joined CVS Health as the chain’s first chief customer officer with oversight of marketing, brand strategy and consumer experience.