It’s unclear what different companies are taking part. The particular person near the matter says JP Morgan Chase at present handles all digital media duties in-house and works with varied totally different companies on its international account so it appears the corporate is in search of to consolidate the whole lot of its enterprise with one accomplice.
Zenith first received JP Morgan Chase’s media account in 2005 and efficiently defended it in a 2011 evaluate.
Final yr, Chase spent $287.eight million on measured media within the U.S., an 18 % improve over 2018, in line with Advert Age’s Datacenter.
Early this yr, Chase promoted Leslie Gillin to the CMO function for the Chase, JP Morgan and company manufacturers, changing longtime model veteran Kristin Lemkau, who now leads wealth administration.
A Chase spokesman declined to remark.