Lemonade: On the 2016 Code Convention, I observed my ardour had begun to shift past media to different industries impacted by know-how. I discovered myself engaged by the foyer conversations on transportation, actual property, commerce, monetary companies, and well being care.
Lemonade: The wave of digital innovation, which had dramatically reworked media over the previous 10 years, was beginning to meaningfully affect different centenarian industries. Shopper-focused startups have been rising, extra environment friendly enterprise models have been being created, and product providing and value chains have been being redesigned utilizing know-how. Regulation was being challenged and distribution aspirations have been international, quite than native.
This realization, coupled with my need to comply with the subsequent wave of disruption, seeded the assumption that I ought to think about my subsequent profession transfer after Spotify to be outdoors of media.
Evidently, when Daniel approached me about becoming a member of the workforce, I used to be receptive. Lemonade’s co-founders have been providing me the chance to assist rework an business important to individuals’s lives: insurance coverage.
Whereas disrupting the insurance coverage business would possibly look like a giant departure from reinventing music, the similarities in context are hanging. I imagine the digital rules that reworked the music business are similar to these that can dramatically alter the insurance coverage business going ahead: a maniacal deal with the buyer, disruptive utility of know-how in core operations, ubiquitous distribution, and a need to impact society.
The extra I realized about Lemonade, the stronger I felt about my perception. The Lemonade workforce has already utilized many of those rules within the last two years to shortly emerge because the transformational chief in an business that’s ripe for disruption. Lemonade is hyper-focused on offering an expertise that delights shoppers above all. Lemonade rethought the business model to raised align with client wants, needs, and behaviors. Lastly, Lemonade’s foundational values are rules I personally share — transparency, social accountability, and inclusion.
Finally, Lemonade supplied me a singular and compelling alternative to have a front-row seat to the reinvention of a vital business. This made my choice to go away the thrilling music enterprise (which I beloved and can proceed to observe) a lot simpler.
Over the previous 5-plus years, I labored to construct Spotify’s strategic partnerships and distribution community, which contributed to the worldwide ubiquity of a beloved product. I used to be privileged (and I’m grateful) to rely as our companions a few of the most impactful firms, merchandise, functions, and platforms from all around the world. It’s this expertise that I’ll convey to assist drive Lemonade’s subsequent section of development. We’re dedicated to creating Lemonade an ever extra seamless and satisfying expertise for shoppers, extremely beneficial to our companions, and an iconic model of our century.
I’m eternally grateful to Spotify’s founder, Daniel Ek, for the privilege of letting me be a part of his nice mission of bringing music to the world. Now, I’m excited to affix one other Daniel (Schreiber), Shai, and the Lemonade workforce to make Lemonade into one of the crucial beloved firms worldwide.