Amalgamated Life Insurance coverage Firm is making an attempt to make extra use of the Amalgamated identify and assist individuals perceive what it does.
(Associated: Amalgamated Life Provides Voluntary Group Time period Life)
The White Plains, New York-based life and well being insurer was based in 1943. It’s licensed in all 50 states and the District of Columbia. It sells merchandise equivalent to group time period life insurance coverage, group incapacity insurance coverage, medical stop-loss insurance coverage, specialty drug value administration companies, and plenty of voluntary advantages merchandise, equivalent to voluntary dental insurance coverage and voluntary important sickness insurance coverage.
Amalgamated says it is going to be altering the names of a number of the corporations in its company group, and including a tagline to most popular model of the company group identify.
The corporate will name its company group the “Amalgamated Household of Firms.
The company group tagline will probably be “From Insurance & Benefit Administration to Care Management.”
The corporate will probably be altering the identify of the plan administrator unit to Amalgamated Worker Advantages Directors, from AliCare.
The identify of the medical administration unit will change to Amalgamated Medical Care Administration, from AliCare Medical Administration.
Paul Mallen, Amalgamated’s chief govt officer, stated in a remark that the corporate and its merchandise have grown since 1943.
“While we were using the Amalgamated Family of Companies as an umbrella branding tool, our companies’ names did not readily reflect this,” Mallen stated.
The corporate has revised its web sites and created new advertising and marketing supplies, signage, print commercials, and different collateral supplies to replicate the rebranding.
The corporate has additionally needed to apply for affiliate identify adjustments in all 50 states and the District of Columbia.
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