Marketing campaign aimed toward serving to Canadians plan for all times as they realize it
WINNIPEG, MB, Sept. 14, 2020 /CNW/ – Canada Life right this moment introduced the launch of its first-ever mass media marketing campaign. Centred across the tagline, “For all times as you realize it,” the marketing campaign focuses on the distinctive realities of every Canadian’s lives and guiding them in the direction of a monetary plan that matches for them.
“For greater than 170 years, Canadians have trusted us to ship on the guarantees now we have made, and as we modify to our new regular, we wish Canadians to know that even with life’s uncertainties, we’re right here to hear, perceive and assist information them to a plan and to options that work for them,” mentioned Jeff Marshall, Senior Vice-President and Chief Digital and Model Officer, Canada Life. “Canadians want steering and recommendation now greater than ever – and Canada Life is right here to assist as they plan for his or her subsequent steps in life.”
In partnership with TAXI, the marketing campaign runs from mid-September by way of November. On the core of the marketing campaign can be a TV industrial, in addition to digital video, digital show adverts, social media and out of residence promoting throughout main Canadian cities in English, French, simplified Chinese language and conventional Chinese language.
As well as, Canada Life is introducing its new model positioning assertion, “Insurance coverage, Investments, Recommendation,” which can typically be seen beside the brand, outlining the corporate’s core capabilities.
“Serving to to inform the story of this iconic Canadian firm is an honour for everybody at TAXI,” mentioned Scott Beffort, President, North America, Sign by TAXI. “There are only a few corporations right this moment which have been part of Canada because the starting, have private relationships with Canadians in communities reaching coast-to-coast-to-coast and, on this time of uncertainty, can convey actual profit to Canadians. We’re proud to be a accomplice and thrilled with the work we have created collectively.”
Earlier this yr, and following the corporate’s transfer to at least one model within the Canadian market, Canada Life was acknowledged because the quickest rising model in Canada by Model Finance, turning into the primary Canadian insurance coverage firm to earn this honour.
“With our current transfer to at least one model and one firm, Canadians have already seen extra from our firm than in years’ previous. With this mass media marketing campaign, Canadians can anticipate to see much more of Canada Life within the locations and media platforms they interact with each day,” mentioned Mr. Marshall, noting that previously, a give attention to exterior model promotion was not a prime precedence. “With a brand new, extra relatable model, we’re excited to inform our story and proceed to introduce the brand new Canada Life to all Canadians on this large and daring manner.”
Watch the 60-second industrial right here.
About The Canada Life Assurance Firm
Canada Life is a number one insurance coverage, wealth administration and advantages supplier targeted on enhancing the monetary, bodily and psychological well-being of Canadians. For greater than 170 years, people, households and enterprise homeowners throughout Canada have trusted us to supply sound steering and ship on the guarantees we have made.
As of January 1, 2020, Nice-West Life, London Life and Canada Life turned one firm – Canada Life, and right this moment, we proudly serve greater than 13 million buyer relationships from coast to coast to coast.
Comply with us on Fb, Twitter, Instagram, YouTube and LinkedIn.
TAXI is a North American model and buyer expertise company that harnesses creativity, expertise, and tradition to create linked manufacturers. Based in 1992, its principal workplaces are in Toronto, Montréal, Vancouver, and New York. TAXI works with consumer companions together with Rogers, Canadian Tire, Audi, Canada Life, Mark’s, Danone, Mohegan Solar, Diva Cup and Pfizer. For extra data, go to company.taxi. TAXI is a part of the VMLY&R community, and a WPP firm (NYSE: WPP).
SOURCE Canada Life
For additional data: Liz Kulyk, AVP, Media Relations & Public Affairs, Canada Life, 204-391-8515, [email protected]