Fathers are the spine of the household, an individual whom we glance as much as, a guardian, mentor and a pal, showering us with all of the happiness and selfless love. To rejoice this bond and journey of fatherhood filled with limitless love, Canara HSBC Oriental Bank of Commerce Life Insurance coverage has provide you with a brand new social media marketing campaign on Father’s Day- #PromiseToProtect, which fantastically depicts the relation, companionship and safeguarding of his little one and household by a father.
The video narrates the story of a household within the current pandemic and lockdown state of affairs the place the daddy is seen spending high quality time which his daughter, enjoying along with her, defending her, instructing her numerous issues and on the similar time retaining alive the promise to guard her all the time. It encapsulates the daddy’s pure intuition to guard these he loves – typically tender and loving and typically sturdy and highly effective. In direction of the tip, whereas father desires to step out for household in given state of affairs, the daughter endearingly reminds her father to put on a masks to guard himself too, silently making a #PromiseToProtect her father.
On the event of Father’s Day, with this heartwarming marketing campaign, Canara HSBC Oriental Bank of Commerce Life Insurance coverage pledges to face sturdy with all of the fathers who’ve been relentlessly supporting and loving their households in all of the tough unexpected occasions/conditions to guard and take care of them in all of the thick and thins as they’re devoted in the direction of their household.
Sharing the views on the launch of the marketing campaign, Anuj Mathur, Managing Director & Chief Government Officer, Canara HSBC Oriental Bank of Commerce Life Insurance coverage mentioned “A Father’s support and love in a child’s life is an important building block as their experience and learning help them withstand all the difficulties in life. Capturing the same essence of fatherhood in our newly launched Father’s Day campaign #PromiseToProtect we have attempted to showcase what vital role of a father and his responsibilities who despite of all odds of life stands tall with the family to protect them from every difficult situation of life.”
Unveiling the marketing campaign, Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance coverage provides “No one would have ever thought of spending a father’s day like this in the given lockdown situation. Father and daughter relationship has always been endearing and unconditional, with our new campaign #PromiseToProtectsets a reminder for all the children to take care and protect their father the way they have been nurturing and protecting them at every stage of life. Similarly, Canara HSBC Oriental Bank of Commerce Life Insurance also promises to all its customers to support them in every setback just like a protective and caring father. The campaign is special because in the given scenario when everyone is locked at home, a simple yet powerful message of protecting father thus families is very important. We are confident that we will be able to propel our warm message to every individual around the nation”
Sharing ideas on the marketing campaign, Parul Ohri, Inventive Producer, Momspresso, mentioned “This film beautifully showcases a father’s natural instinct to protect those he loves – sometimes tender and loving and sometimes strong and powerful. We also wanted to bring out an aspect of fatherhood that we are sure everyone can relate with – forgetting to care for himself, while always fulfilling his promise to care for his family. There’s an important message that goes out to all fathers through this film – that there is someone looking out for your interests, your protection – Canara HSBC Oriental Bank of Commerce Life Insurance.”
The corporate with their endeavour to fulfil buyer guarantees has additionally launched ‘InstaPromise’ – 1-day declare approval**on 16th June 2020. That is one extra step in the direction of customer-centricity. The service intends to stick to the identical goal of being dedicated to the promise of defending all clients and proceed fulfilling their wants and guarantees on the time of utmost want
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