Life Occurs is getting ready to begin Life Insurance coverage Consciousness Month 2020 (LIAM20) Sept. 1, however, unofficially, the outreach marketing campaign is already going robust.
Brooke Shields is returning because the marketing campaign spokesperson, and Life Occurs is searching for donations to fund a brand new COVID-19 Life Classes Scholarship Program.
The brand new scholarship program enhances Life Occurs’ present Life Classes Scholarship Program and Actual Life Tales video applications.
- Hyperlinks to Life Occurs marketing campaign assets are accessible right here.
- The COVID-19 scholarship program donation kind is out there right here.
- An article about the consequences of COVID-19 on life insurance coverage utility quantity is accessible right here.
Life Occurs has additionally posted a set of graphics, video hyperlinks and prewritten social media content material, together with photographs and movies that includes Brooke Shields, on its web site. Many brokers are already utilizing the LIAM2020 supplies on Twitter, Instagram and different social media providers.
Life Occurs has been organizing LIAM campaigns each September since 2004.
COVID-19 may amplify the 2020 marketing campaign, by making each the members and the customers reached extra acutely aware of the danger of an early, surprising dying.
“We’ve all witnessed a lot of suffering due to the COVID-19 pandemic,” Brooks says, within the video introducing the brand new COVID-19 scholarship program. “And I know everyone is trying to help out where they can.”
Life Occurs’ Numbers
Life Occurs performed a survey that discovered that the COVID-19 pandemic has led to an infinite enhance in customers’ curiosity in life insurance coverage.
Life Occurs collaborated with LIMRA on the 2020 Insurance coverage Barometer report.
In a single part, the survey crew made survey members rank their degree of concern about dwelling bills, medical insurance, life insurance coverage and saving targets, fairly than letting them merely categorical concern or lack of concern about every of these elements of spending.
From 2011 by means of the start of 2020, life insurance coverage flopped round on the backside of the hierarchy chart.
Earlier this 12 months, life insurance coverage all of the sudden climbed above dwelling bills as a priority — though the survey was performed earlier than the federal government had acknowledged that a lot COVID-19 had unfold to the USA.
The Lincoln Monetary Survey
Lincoln surveyed 1,004 U.S. adults ages 18 and older, in July.
About 7% of the members mentioned proudly owning life insurance coverage is now much less vital than it was earlier than COVID-19 got here alongside.
- 36% mentioned the pandemic makes proudly owning life insurance coverage extra vital.
- 9% mentioned that they had modified the kind of protection they personal in response to COVID-19.
- 12% mentioned that they had elevated their life insurance coverage protection in response to COVID-19.
The Marketing campaign
Life Occurs is supporting among the marketing campaign bills by asking brokers to assist content material use charges.
An agent can use every little thing without cost for 14 days.
After 14 days, an agent can proceed to make use of lots of the marketing campaign flyers, movies and graphics without cost.
For $39 per thirty days, an agent can get an embeddable life insurance coverage information calculator.
For $79 per thirty days, an agent can get graphics with out the Life Occurs model on them. An agent can get entry to further social media put up creation and posting instruments.
One video from 2013, for instance, options Coleen Stokes. Stokes’ 22-year-old daughter, summer time, died on the age of 22, leaving a 9-month-old child, Nathan, within the care of her mom. Summer time purchased a small quantity of life insurance coverage, towards the recommendation of her mom. Her mom ended up utilizing the cash to pay for the funeral and another payments, after which utilizing the cash left over to begin a university fund for Nathan, in line with the video.
Life Occurs goals to ramp up the promotional vitality at 1 p.m. Jap Daylight Time Sept. 2, with a Twitter chat on the hashtag #LIAM20Chats.
Already, throughout a 24-hour interval that began early on Aug. 20, brokers, insurers and Reinsurance Group of America, a reinsurer, tweeted greater than 50 tweets with the #LIAM20 hashtag. The record of direct writers displaying up in these tweets contains Trendy Woodmen of America, New York Life and MassMutual.
A number of brokers, for instance, are posting tweets based mostly on a graphic that features a photograph of father feeding a small child.
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