U.S. life insurance coverage software exercise was down 3% year-over-year in April, based on the MIB Life Index — the second consecutive month of decline.
On a month-to-month foundation, April is exhibiting diminished exercise from historic April volumes resulting from COVID-19, MIB mentioned. Utility exercise in April was off -5.5% from that of March.
Yr-to-date, the MIB Life Index stays above par at 0.6%, however is effectively off its year-to-date peak of 4% on the shut of February 2020.
April’s Life Index age teams patterned a lot as they did in March with youthful consumers, ages 0-44 off -0.7%; ages 45-59 confirmed enchancment from March, off -2.4%; and ages 60+ confirmed additional declines, off -9.7% year-over-year.
April’s age teams distinctly show pandemic buying preferences with youthful ages exhibiting a better consolation with on-line life insurance coverage purchases, MIB mentioned. There was a pointy dip in older consumers (60+), exhibiting the affect of COVID-19 on face-to-face gross sales and product adjustments at carriers.
Ages 60+ led all different age teams in YOY software exercise in 2019. Yr-to-date, ages 0-44 are up 2.4%, ages 45-59 are off -1.1% and ages 60+ are off -1.7%.