The anthem ‘We Can, We Will!’ options 27 TV celebrities. It was conceptualised by Be the Bee and executed by Mindshare.
We’re within the midst of a world pandemic. The Coronavirus has stored us inside our houses for greater than three weeks now. Numerous manufacturers are attempting to maintain individuals motivated throughout this robust time. SBI Life Insurance coverage is one in every of them.
The corporate has rolled out an anthem titled ‘We Can, We Will!’. It highlights the (nation’s) cumulative willpower to sail by way of the continued disaster.
The anthem, which options 27 TV celebrities from numerous components of the nation, was conceptualised by Be the Bee and executed by Mindshare. Within the anthem, the celebrities may be seen singing ‘We Can, We Will!’ from their respective houses in Hindi and regional languages like Bengali, Marathi, Tamil, Telugu, Malayalam, Kannada, Assamese and Odia. The a number of languages mirror India’s range.
Ravindra Sharma, chief of brand name and company communications, SBI Life Insurance coverage, says, “The Coronavirus outbreak has thrown up a number of, unprecedented challenges for individuals from all walks of life, and the whole nation is exploring options to tide by way of this disaster. In these present occasions of self-isolation, the ‘We Can, We Will!’ anthem is our effort to elevate the spirits of people, and remind them that as a nation, we have to keep collectively. With our collective willpower, we will and we’ll overcome the most important of challenges.”
Amin Lakhani, chief working officer, Mindshare South Asia, provides, “These are, certainly, difficult occasions for mankind. Individuals from all walks of life have been affected in a roundabout way or the opposite. There’s huge uncertainty, nervousness, and tedium that’s impacting our morale. This initiative is an effort to assist uplift the spirit of our nation…”
Banibrata Goswami, chief artistic officer and founding father of Be the Bee, says, “We created this anthem of ‘Imagine’ to have a pan-India join, whereas conserving the phrase ‘We Can, We Will!’ as a continuing in each model to indicate that this philosophy binds the nation past its variations in dialect. And that India will stand collectively and journey this disaster with energy…”
In the meantime, SBI Life Insurance coverage can be asking viewers to make their very own movies, whereas lip-syncing to the anthem to foster the concept of fellowship throughout this difficult time.