Taiping Life Insurance coverage and FC Barcelona have signed an settlement that may see the insurer turn out to be the soccer membership’s official insurance coverage associate in Higher China. The deal will final for three-and-a-half years.
Because of this, Taiping Life has the advertising and marketing and promoting rights to digital LED throughout broadcasting in China, in accordance with a press release from FC Barcelona. Taiping Life Insurance coverage activated the digital LED rights for the primary time through the FC Barcelona vs Getafe match on February 15, delivering a joint message with the soccer membership exhibiting help to the folks of China because the nation struggles with the coronavirus disaster.
Moreover, the 2 events plan to launch a sequence of on-line and offline fan engagement campaigns, together with sport watching in Camp Nou, Barça Academy camps and clinics, and content material for the soccer membership’s official social media platforms in China, bringing the membership nearer to its followers within the area. FC Barcelona is likely one of the hottest worldwide soccer groups in China.
“We proudly announce the graduation of our cooperation with FC Barcelona as a regional associate,” stated Cheng Yonghong, CEO of Taiping Life Insurance coverage. “Barça and Taiping each have a wealthy model historical past, and Barça is likely one of the most profitable and standard soccer golf equipment worldwide. Barça’s model promotion efficiently reaches each nook across the globe and has an enormous fan base in China. This partnership will additional improve Taiping’s model consciousness internationally and talent to ship a singular customer support expertise.”