A 92-year-old tower in downtown Birmingham is getting a brand new lease on life. The Protecting Life Constructing is being renovated because the Kelly Resort, a 96-room luxurious lodge with an attractive environment paying homage to the constructing’s historical past. Study extra.
A Birmingham Landmark since 1928
The story of the Protecting Life Constructing truly begins in 1902, when the Birmingham Ledger accomplished their 3-story headquarters on the nook of 1st Avenue and 21st Street. The forward-thinking architects designed the concrete + metal body sturdily sufficient to assist extra flooring sooner or later.
In 1928, the Protecting Life Insurance coverage Firm bought the constructing and employed the architectural agency of Warren, Knight & Davis to create the 14-story construction that exists immediately. Impressed by the Artwork-Deco motion in France, the constructing featured cream-colored terra-cotta trim, a cornice with protruding battlements and a copper roof serving because the crown for the penthouse.
After 48 years within the constructing, the Protecting Life Insurance coverage Firm moved to their new headquarters in Mountain Brook. For some time, the constructing was dwelling to the Birmingham Chamber of Commerce, which adorned the constructing with a big, vertical neon “Commerce Center” signal.
In 2010, LAH Business Actual Property brokered the sale of the Protecting Life Constructing to an investor, who then offered the constructing to its present proprietor.
Say Good day to the Kelly Resort
“We are excited to see this historic corner in Birmingham come back to life with new energy and activity! Anytime we can create a new hotel within an old classic building, it is an extraordinary opportunity to build a unique story for the community.”
The design workforce at Sims Patrick Studio
In 2018, Birmingham-based developer Rhaglan Hospitality—who additionally designed the Redmont Resort—started renovations on the Protecting Life Constructing, with the purpose of making an upscale lodge. The brand new lodge—often called the Kelly Resort—will be part of the luxurious line of the Hilton Tapestry assortment.
“My husband, the developer, named the hotel after me. I love to travel more than anything, so the notion was to be able to bring back everything—from design to cocktails to wines that we love—out of town and back home to my favorite city of all—Birmingham!”
Kelly Rushin Lewis, associate in JK Commerce
Along with the 96 rooms and suites, the Kelly Resort will embrace luxurious foyer bar and restaurant—and presumably a jazz membership or speakeasy within the basement. Rhaglan’s purpose is to remodel the constructing right into a public venue, the place everybody—not simply friends—can come to take pleasure in an evening out in town.
The imaginative and prescient for the Kelly Resort is to be the Redmont’s barely wilder little sister, with a little bit darker, edgier design scheme. The historic options of the constructing—ornamental domed ceiling, authentic trim, ornamental lighting fixtures, marble flooring—might be accentuated with daring colours, patterns and textures to carry new power to the area.
The general impartial backdrop will function jewel-toned accents, a set of curated eclectic art work and seating for teams of any measurement. Plus, the smoke glass mirrors, and architectural arches with clear traces will give off a timeless, neo-modern vibe. General, the Kelly Resort will function constructing’s authentic, 1928 model with a contemporary twist.
The constructing is within the midst of renovations, however Rhaglan Hospitality hopes to open the Kelly Resort in Spring 2021. The brand new lodge will be part of the flurry of exercise and renovations within the district—tasks just like the Elyton Resort, Mercantile on Morris, the Brown-Marx undertaking and extra.