A enterprise capital-backed life insurance coverage supplier in Leicester has handed its fundraising goal of £1.5m.
DeadHappy has to date secured £1.6m by way of 469 traders on Seeders with 39 days of its marketing campaign nonetheless to run.
The corporate, which was established in 2013, has acquired £5.5m to this point from Octopus and eVentures.
A press release on its Seedrs web page stated: “Our mission is to Change Attitudes to Loss of life. We wish to assist folks take into consideration, speak about and plan for what they wish to occur once they die.
“Conventional life insurance coverage is complicated, costly, rigid and boring.
“DeadHappy provides prospects a easy, low-cost, versatile and (maybe even) pleasurable various.
“We’ve got developed a novel pay-as-you-go life insurance coverage product with a rolling ten-year assure of canopy.
“Our easy sign-up course of permits prospects to reply solely 4 medical questions and acquire cowl in beneath 5 minutes, on-line, by way of their cell phone.”