Gucci – 5 Cool People Explain The North Face Hype

This time around, its stratospheric rise is multifaceted: it’s the latest iteration of the far-reaching and longstanding gorpcore trend, fusing fashion and functionality; a much-Instagrammed blockbuster Gucci collaboration introduced a luxury audience that had perhaps missed its previous MM6 Margiela partnership; the jacket is both ageless and gender-free – you’re as likely to see it on your teen sister as you are your dad; and the subtle brand logo taps into our desire for a quieter strand of logomania. Plus, it’s gold dust on the resale market – copping a vintage Nuptse is even cooler than bagging brand-new.