Luxurious Automobiles – Duesenberg Model J – Worlds Quickest Manufacturing Automotive of its Time [Review]
Designed and engineered to compete with the world’s most luxurious and highly effective vehicles, the Duesenberg Model J was launched to the world in December 1928. It was the epitome of luxurious, at a price solely the elite might afford. The automobile was lightyears forward of its time – with a 265 hp engine, nothing got here near the facility of this manufacturing automobile. In reality, 30 years later the E-Sort Jaguar produced the identical horsepower.
Although regardless of it having the ability to outrun something of its day, it couldn’t outrun the downturn within the economic system. The stock market crash of 1929 performed havoc with gross sales with solely 481 vehicles produced from 1929 to 1937, a lot lower than the anticipated 500 per yr.
Historical past of Duesenberg
Friedrich (Fred) Duesenberg was born on 6 December 1876, and his brother, August (Augie), was born three years in a while 12 December 1879 in Kirchheid, Germany.
When the boys’ father, Konrad Duesenberg, died in 1881, Germany was going via an financial and political downturn. A big wave of German immigrants had left Germany and moved to the U.S, dissatisfied with their prospects at residence. The brothers’ oldest brother, Henry, additionally determined to go away Germany and left the household residence to immigrate to the U.S. He settled in Rockford, Iowa, the place many different German immigrants had additionally moved.
In 1885, Luise determined to promote the household farm in Lippe and left Germany with Friedrich, August, and the remainder of the kids to reunite the household with Henry in Iowa. Whereas in public college, Friedrich and August adopted the American nicknames of “Fred” and “Augie.”
Fred whereas rising up had developed a ardour for racing, and determined to open his personal bicycle store. Collectively, together with his 14-year-old brother, Augie, the 2 started to design, construct, and promote bicycles and bicycle engines.
Fred believed that in the event that they entered native bicycle races, it will generate curiosity of their new store and generate gross sales. He constructed his personal racing bike, and commenced to race it at native racetracks.

Supply: Traditional Cycles
By 1898, Fred had begun racing vehicles and, in his first race, he received the primary occasion on the Iowa State Truthful in Mason Metropolis. Later, he set two-speed information for each the 2 and three-mile occasions. By the flip of the 20th Century, the Duesenberg title was well-known to most Iowans and in different close by states for the store’s racing achievements and the brothers’ abilities at offering glorious mechanical restore service.
In 1905, the Duesenberg brothers accomplished their first automobile, appropriately known as the “Mason.” It had an attention-grabbing overhead-valve 2-cylinder engine that produced 24 horsepower from 196 cubic inches. The automobile was exquisitely engineered and well-constructed and gained an distinctive title for energy and ruggedness.

The brand new Mason automobile received a number of native dirt-track races and whetted the urge for food of each younger males to create higher and sooner vehicles. A few of their designs would later be made into racing vehicles, which was a standard apply to promote vehicles. Sadly, the automobile was not a giant vendor and Mason offered the corporate to Iowa State Senator Frederick L. Maytag, a second-generation German immigrant entrepreneur.
In 1912, the Duesenberg brothers entered their first automobile within the Indianapolis 500, which had solely begun operation one yr earlier. With 80,000 spectators in attendance for his or her first race, the Duesenbergs and their engines have been famous for his or her efficiency and energy though their first race was reduce quick by a mechanical failure.

In 1914 on the Indianapolis 500, Eddie Rickenbacker raced the Duesenberg entry to complete 10th which was a formidable effort as most vehicles didn’t full the complete distance. He would later develop into America’s high flying Ace in WWI and through 1927, he would lead a gaggle of buyers to buy the Indianapolis Motor Speedway, the place he could be elected president.
Through the remaining racing season of 1914, with 73 begins, Duesenberg would accumulate a complete of 34 first locations, 7 runner-ups, and 14 third locations. Racing was a wonderful alternative for the brothers to check their concepts. They pioneered overhead camshaft engines, superchargers, a number of valves, and different improvements to extend horsepower.
On the onset of WW1, Augie moved to New York to supervise the event of vehicle and plane engines for the warfare effort. In the summertime of 1918, they acquired a protection contract for two,000 Bugatti U-16 airplane engines (designed by Ettore Bugatti however barely revised because the King-Bugatti) however solely 40 have been accomplished earlier than the warfare ended.

Early Racing
In 1920, Fred and Augie moved to Indianapolis which, on the time, was thought-about the “heartland” of the American vehicle business. With a big pool of vehicle works, they have been in a position to arrange store within the metropolis and resume vehicle manufacturing and testing.
With the Indianapolis Speedway so shut by, the brothers have been in a position to check their engines and vehicles on the speedway earlier than supply. They constructed on their expertise constructing airplane engines through the warfare and the “straight-eight” they produced to create an engine that produced considerably extra energy and pace than side-by-side engines.

Utilizing the straight-eight engines they produced the Model A which was the primary automobile produced in the US to have four-wheel hydraulic brakes. On the time it was the quickest automobile on the highway and it attracted movie stars like Rudolph Valentino as a result of quick excessive efficiency of the automobile.
Utilizing the income from the gross sales of the Model A gave the Duesenberg brothers the power to additional pursue racing. Particularly, 1921 noticed them take a driving group to the French Grand Prix, the place Jimmy Murphy drove his Duesenberg to victory, turning into the primary American to win a European Grand Prix.

In 1924, the primary American to win the Indianapolis 500, Lora L Corum, received the race driving a brand new Duesenberg Particular at a mean pace of 98.234 miles per hour. L.L. Corum started the 12th Indianapolis 500 race and was relieved through the race by Joe Boyer. Each drivers have been attributed as “co-winners” of the race. Duesenbergs continued to win subsequent races on the racetrack and the title continued to develop in fame.
Within the 1925 Indy 500, Peter DePaolo drove his Duesenberg to first place averaging 101.127 miles per hour, and set a mean pace file that wouldn’t be damaged till 1932. In 1927, George Sounders, driving one among W.S. White’s vehicles however with a Duesenberg engine, received the traditional race to cement the Duesenberg title into auto racing historical past.
Sadly, although the corporate was profitable in racing vehicles, it was not profitable in promoting vehicles to the general public. The brand new Duesenberg engine was too costly, and lots of thought the vehicles have been stodgy and boxy wanting. By later in 1924, the corporate was compelled into receivership. A yr later, they have been in a position to resume manufacturing however have been nonetheless not doing properly as solely the very wealthy might afford one among their vehicles.
E.L. Wire Purchases Duesenberg
American enterprise exec Errett Lobban “E. L.” Wire got here to Fred and Auggie’s assist by buying Duesenberg.
E.L. Wire was thought-about a pacesetter within the transportation business, and he had created a holding firm that purchased over 100 smaller corporations, most of which have been within the transportation business.

Wire wished to broaden his firm to incorporate the Duesenberg model and seize the high-end vehicle market. He understood that the distinctive design, engineering, and building of the Duesenberg engine and chassis might develop into the idea for an distinctive vehicle. He supplied to purchase a controlling curiosity within the firm and, in 1926, he turned the corporate proprietor and adjusted the title to Duesenberg Included.
When a lot of the vehicles within the U.S. have been being mass-produced for the working and center class, Wire and Fred Duesenberg have been producing the most recent state-of-the-art luxurious autos that have been tailor-made particularly to their rich clients’ specs.

Rafael Martin
In 1926, E.L. Wire requested that Fred Duesenberg construct him the largest, strongest, and indulgent motorcar potential. For Fred, it was a chance to construct a brand new automobile that was free from all restrictions and limitations. Inside just a few quick years, the automobile went from a single overhead cam model engine to a 265 horsepower twin overhead cam, 420 cubic inch monster- the Duesenberg Model J.
Model J Duesenberg Launch
When the New York Car Salon opened on 1 December 1928, there was just one automobile that stood out amongst all of the others on show: The brand new J-Collection Duesenberg.
With its straight Eight engine producing 265 hp at 4200 rpm, it brought about a stir. Folks have been thrilled on the vehicles means to go 90 mph in second gear and 116-120 mph in excessive.

The Duesenberg J-101 was the primary of the brand new J-Collection vehicles from the corporate and the automobile on the auto present was the one instance, having solely been accomplished shortly earlier than the opening day. It was completed in a sublime silver and black paintwork and was a dual-cowl phaeton with coachwork by LeBaron.
Some distinctive traits positioned on the Model J integrated a totally computerized chassis-lubricating system that carried out each 30 to 60 miles, nice two-shoe hydraulic drum brakes, and in depth instrumentation, which had a 150-mph speedometer.

Though the price wasn’t specified, the naked chassis was priced at $8,500. If you purchased a Duesenberg Model J, you bought the chassis, engine, suspension, and every part you wanted besides the physique. The physique could be constructed by your personal customized coachbuilder. A coach-built physique would add a minimal of no less than $2,500 to the associated fee, so a purchaser could be taking a look at a price tag that was the equal of 22 Ford Model A autos.

Duesenberg Model J shortly turned one of many world’s most luxurious vehicles. It turned a standing image in each the U.S. and Europe, pushed by the wealthy and well-known together with Al Capone, Greta Garbo, Howard Hughes, Mae West, Tyrone Energy, Clark Gable, William Randolph Hearst, and European royalty such because the Duke of Windsor, King Victor Emmanuel III of Italy, and the King of Spain, Alfonso XIII.

The corporate marketed the Model J as “The World’s Finest Motor Car” in print advertisements with a sublime man or lady seen along with the concise sentence; “He/She drives a Duesenberg”. The promoting marketing campaign was fairly successful.

The Duesenberg Firm supposed to promote 500 of the Model J the primary yr of manufacturing however, when the Nice Melancholy hit in October 1929, the corporate might solely produce a complete of 200. In 1930, one other 100 vehicles have been produced, although the Melancholy had taken a agency maintain on the nation.
Many of the Model J manufacturing couldn’t be offered till after 1930 when the nation started to recuperate from the Melancholy.
By 1931, when the nation was locked within the grip of the worst monetary despair in historical past, Duesenberg’s market had nearly utterly dried up. Even the few individuals who might nonetheless afford such a automobile have been reluctant to flaunt their prosperity throughout such widespread poverty.
In May 1935, Duesenberg administration introduced to their staff that building of the Model J would stop.
Chassis
The Duesenberg Model J was obtainable in two chassis variations, an extended wheelbase of 153.54 inches (3.90 m) and a brief model, about 141.73 in (3.60 m). Different particular sizes have been additionally obtainable together with the one two SSJs, with a shortened wheelbase of 125 inches (3.18 m), and two vehicles with an prolonged wheelbase of 160 inches (four meters).
Physique of the Duesenberg Model J
As talked about beforehand the Model J got here with the chassis, engine, suspension, and every part excluding the physique. The physique was constructed by a customized coachbuilder of the purchasers selecting.

Darin Schnabel ©2020 Courtesy of RM Sotheby’s
About half of the Duesenberg Model J our bodies arrived on the manufacturing facility from each the U.S. and Europe. The others have been devised by Gordon Buehrig, the corporate’s chief physique designer. At that time, the vehicles have been completed on the manufacturing facility to create among the largest, grandest, stunning, and most elegant vehicles that had ever been created.

Though figures are usually not obtainable concerning costs that have been charged by the deluxe coachbuilders in Europe, it’s cheap to imagine the ultimate promoting price of every automobile constructed with a pricey imported physique would have been significantly increased than a lot of the all-American-built counterparts.
Engine
The Model J’s straight-eight engine was primarily based on the corporate’s racing engines that had been profitable on tracks within the 1920s. The engine was designed by Duesenberg however manufactured by the Lycoming Firm of Williamsport, Pennsylvania. Lycoming had been Auburn’s principal provider for a number of years and was bought by Wire in 1927.


The brand new model J engine was not supercharged however nonetheless produced a formidable 265 horsepower (for the interval) that was aided by way of twin overhead camshafts and 4 valves per cylinder. The automobile had a listed high pace of 119 mph (192 km/h) and will attain 94 mph (151 km/h) in second gear. Different vehicles of the period featured considerably larger-displacement engines however none had the facility and efficiency of the Model J. The automobile was the quickest (and costliest) American vehicle in the marketplace.
Duesenberg SJ
In 1932 the supercharged Duesneberg ‘SJ’ was introduced. It might speed up from 0 – 100mph in 17 seconds and had a high pace of 140mph. The engine had important further horsepower to the J with a 320hp engine.

Darin Schnabel ©2015 Courtesy of RM Sothebys



The SJ model was designed on the short-wheelbase chassis (142.5 inches) and weighed roughly round two and a half tons, relying on the customized coachwork ordered. The naked chassis of the automobile was fitted with flashy, chrome-plated exterior exhaust pipes.
Duesenberg SSJ
The SSJ was launched in 1935 as a method to generate publicity in an effort to promote the remaining unsold Model Js. E.L. Wire hoped that establishing two particular Duesenbergs and putting them within the arms of Gary Cooper and Clark Gable – well-known Hollywood celebrities of their time – would create sufficient buzz to dump the remaining stock. The automobile was similar to the SJ model, however with the engine rated at near 400 horsepower.

The inscription SSJ was by no means formally utilized by the corporate, however over time, it turned used generally by many automobile lovers.
Central Manufacturing Firm of Indiana constructed the SSJ’s sporting, light-weight coachwork. Although Central constructed these two our bodies for Duesenberg, they’ve been attributed to “LaGrande”, a fictitious entity.

The 2 SSJ signify the one Duesenberg vehicles to have a chassis with the wheelbase shortened to 125 inches. The 420 cubic-inch straight-eight engine of each vehicles are outfitted with two specially-shaped carburetors in a “ram’s horn” configuration composed of two separate horns that additionally was utilized in different SJ models.
The vehicles have been completed in late 1935 and aside from their colours and taillights, they have been nearly indistinguishable.


In 2018, the 1935 Duesenberg SSJ that had been previously owned by Hollywood film star Gary Cooper offered for $22 million and have become the costliest American automobile ever offered.
In whole 481 Model Js have been produced between 1928 and 1937. Of those numbers, with the precise numbers being contested, 36 have been SJ’s, and a couple of have been SSJ. Duesenberg ceased manufacturing in 1937 after E. L. Wire’s monetary empire collapsed. Today the Duesenberg Model J’s have a prized place amongst collectors worldwide.