Luxury SUV – Rolls-Royce Wraith, Dawn to be Axed From North American Lineup Photo: Michel Deslauriers
Photo: Michel Deslauriers
Rolls-Royce doesn’t break down sales numbers, but Automotive News Data Center estimates that the brand sold 648 cars in the U.S. and 60 in Canada in 2020 when combining the Wraith, Dawn, Phantom and Ghost.
The Wraith originally debuted as a 2014 model and the Dawn followed three years later. Both ride on BMW Group’s F01 platform, the same one that underpinned the previous-generation BMW 7 Series. They will continue to be sold in markets overseas, at least in the foreseeable future.
Out here, Rolls-Royce customers will be forced to turn to four- and five-door models, namely the Ghost and Phantom sedans along with the Cullinan SUV, which share an all-aluminum “Architecture of Luxury.”
Expansion plans for Rolls-Royce’s portfolio will be announced at a later date.
Watch: All-new 2021 Rolls-Royce Ghost is unveiled
Luxury SUV – Rolls-Royce Wraith, Dawn to be Axed From North American Lineup
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