Luxurious LifeStyle – Luxurious manufacturers Hugo Boss, Bentley, TUMI again ONE’s ‘The Apprentice’
The three manufacturers and ONE will work collectively on category-exclusive advertising and branding activations for “The Apprentice: ONE Championship Edition,” which is at present in manufacturing and is scheduled to air in early 2021.
Hari Vijayarajan, Chief Business Officer of ONE Championship, said: “We are delighted to announce that category leaders Hugo Boss, Bentley Motors, and TUMI are working with ONE on a series of exclusive marketing and branding activations for ‘The Apprentice: ONE Championship Edition.’ These class-leading brands understand the value of building leadership and affinity with our massive audience of Gen Y and Gen Z, who are the luxury consumers of tomorrow.”
Steven Lam, Managing Director of Hugo Boss South East Asia, said: “We are excited to partner with ONE Championship for ‘The Apprentice: ONE Championship Edition.’ We believe the will to succeed is fueled by the confidence that enables us to achieve whatever we strive for. Regardless of the stage of life you are in, BOSS inspires people to succeed by fostering the most fundamental element of success: the confidence that you can. We partnered with ONE on The Apprentice to help build the cast and contestants’ confidence through impeccable style, superior quality, and a captivating brand experience.”
Calista Tambajong, Head of Advertising at Bentley Motors Asia Pacific, said: “Bentley and ONE Championship both believe in unleashing modern real-life superheroes, celebrating values, and igniting dreams. When it comes to celebrating achievements in life, the two brands are not simply speaking about being financially successful, but also being driven in all aspects of life, and changing the world. Some of the brightest and most successful business leaders in Asia who will serve as guest judges on the show have gone through extraordinary journeys in their lives and embody the virtues of Life Achievers, which defines the customer of today and tomorrow for Bentley.”
Adam Hershman, Vice President of TUMI APAC and Center East, said: “We are very excited to partner with ONE Championship on ‘The Apprentice: ONE Championship Edition’ to both design and launch our first esports product inside the show. It is an incredible time for esports and this is a truly unique and innovative collaboration that opens up new possibilities for both brands. Esports players are always on the move and need worry-free travel solutions so that they can focus on what matters the most – world-class performance. At TUMI, we provide this peace of mind by designing products that are reliable, adaptable, and suited to your needs.”
“The Apprentice: ONE Championship Edition” invitations 16 contestants handpicked from all over the world to compete in a high-stakes recreation involving enterprise and bodily challenges. The winner will obtain a US$250,000 job provide to work instantly below ONE Chairman and CEO Chatri Sityodtong for a yr as his protege in Singapore.
CEOs confirmed to hitch “The Apprentice: ONE Championship Edition” embrace Zoom CEO Eric Yuan, Seize CEO Anthony Tan, Zilingo CEO Ankiti Bose, Catcha Group CEO Patrick Grove, and Everise CEO Sudhir Agarwal.
Athletes confirmed to make appearances on the present embrace combined martial arts legends Georges St-Pierre and Renzo Gracie, former ONE Welterweight World Champion Ben “Funky” Askren, ONE Heavyweight World Champion Brandon “The Truth” Vera, ONE Girls’s Atomweight World Champion “Unstoppable” Angela Lee, ONE Flyweight Grand Prix World Champion Demetrious “Mighty Mouse” Johnson, Indian Wrestling Champion Ritu “The Indian Tigress” Phogat, Karate World Champion “Super” Sage Northcutt, and ONE Girls’s Strawweight World Champion “The Panda” Xiong Jing Nan. Extra World Champions becoming a member of the present can be introduced at a later date.
“The Apprentice” is likely one of the largest non-scripted actuality tv applications in historical past, judging the enterprise expertise of contestants who’re competing for a job provide below a high-profile CEO. It has aired in additional than 120 nations. The primary season of “The Apprentice: ONE Championship Edition” will include 13 episodes.
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