Luxurious LifeStyle – Wallpaper* journal creator Tyler Brûlé on why German ladies are the way forward for luxurious

“Germany is going to emerge well from this crisis,” publicizes Tyler Brûlé, the Canadian-born journal writer who launched Wallpaper* within the late 90s, and Monocle in 2007. 

We meet in his generously-proportioned personal workplace on the Monocle HQ in Marylebone, filled with artwork and books, a flickering CNBC feed on a display screen in a single nook. Brûlé himself – who’s famed for being impeccably groomed – is sporting a dark-green gilet and chinos, a method that is likely to be described as ‘laid-back loden’. 

“Switzerland is doing fine. I’m sure Austria will also come out of it in decent fashion,” he says.  

Brule, 51, has turned his personal enviable way of life into an empire of shiny publications, retailers, a radio station, journey guides, an FT column, and a advertising and marketing company.

Zipping forwards and backwards between his properties in Zurich and St Moritz, plus the principle workplace in London, he’s had time to look at methods wherein German Audio system Do it Higher. “They have an interesting sense of leadership, an interesting approach to style.”

He cites a handful of names as consultant of this spirit: the German TV newsreader Susanne Daubner, photographer Michel Comte, industrial designer Dieter Rams, the CEOs of each Allianz and Lufthansa. 

And now he’s launching a brand new journal, referred to as Konfekt, devoted to the ladies of “mitteleuropa”.