Luxury Watches – Bucherer opens new UK flagship boutique in London
Bucherer has also unveiled a new store design, described as a “round tour” that allows customers to “wander from room to room via portals and viewpoints, seamlessly moving from one space to the next”. A concept that it adds creates a sense of openness and a “modern, immersive atmosphere” to experience the breadth of the Bucherer proposition.
The jewellery brand’s own range of fine jewellery is a focus of the new flagship with its Peekaboo, B Dimension, Lacrima, Pastello, Variato and range of Solitaires decorating one wall of the boutique.
Next to fine jewellery, a dedicated space has been given to Carl F. Bucherer watches, alongside Bucherer’s Blue collections, offering exclusive limited edition and unique timepieces in the brand’s iconic blue colourway in collaboration with prestigious peers including Audemars Piguet, Blancpain, Panerai and IWC Schaffhausen.
In addition, there is a new shop-in-shop concept offering dedicated boutique spaces for Bucherer’s biggest brands including Rolex, Omega, Cartier and Tudor. Each product world is presented in its own, individual character with Rolex featuring a discreet VIP room for top customers.
There is also a new ‘personalised area’ offering further watch brands, including IWC, Panerai, Jaeger LeCoultre, Hublot, Blancpain and Longines in bright display cabinets distinguished by their brand logos.