Luxury Watches – How This Obscure Rolex Feature Became a Rap-World Brag
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Scott’s insult implies a different kind of f-word: that if your Rolex ticks, you’re fake. The idea that only a faux Rolex ticks is a nuanced piece of information often buried at the bottom of guides that help you spot a counterfeit. But a little digging shows that things aren’t so black and white. So how did it become the rap world’s most specific brag—and is it even accurate?
Tracing the origin of this line isn’t difficult. On 2011’s Watch the Throne, Jay-Z set the standard when he took the baton from Kanye and rapped, during “N****s in Paris,” “Ball so hard, got a broken clock / Rollies that don’t tick-tock / Audemars that’s losing time / Hidden behind all these big rocks.” And where Jay-Z goes, other rappers often follow.
Luxury Watches – How This Obscure Rolex Feature Became a Rap-World Brag
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