The concept will initially be rolled out in major retail hubs, including Cribbs Causeway in Bristol, Meadowhall in Sheffield. Further regional stores will also benefit from the new concept, starting with Canterbury on 1st October through to Brighton, Reading and Leicester at the end of November, in time for Christmas.
Each newly redesigned store will have a mix of dedicated areas for brands such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai. To complement this collection of renowned luxury watchmaking brands will be jewellery offerings from names such as FOPE, Gucci, Roberto Coin, Kiki McDonough, Susan Caplan, and Goldsmiths’ sister brand Mappin & Webb.
Craig Bolton, Executive Director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands. Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores. Our ambition is for all to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience, but also brings some fresh life to our high streets.”
The move comes as part of Goldsmiths’ continual evolution. Founded in Newcastle in 1778, the company has a long tradition of being synonymous with high-end luxury. In 1919, it became one of the country’s first official Rolex stockists, beginning a relationship that continues more than a century later. Investment in the UK store network over the last decade has elevated Goldsmiths beyond the competition and made it the market leader. This next evolution gives that journey fresh impetus and will differentiate Goldsmiths from its market competitors for years to come.