Roy Wheeler Realty Firm, a member of Main Actual Property Firms of the World®
Area served: Charlottesville, Zion Crossroads, Greene County, Crozet and Western Albemarle County, Albemarle County, in addition to Central Virginia
Years in actual property: 40
Variety of workplaces: 4
Variety of brokers: 90+
What’s your secret to staying related in as we speak’s ever-changing actual property panorama?
Figuring out the numbers is extraordinarily vital—whether or not it’s watching what’s promoting on a weekly foundation or paying shut consideration to the social media posts that obtain probably the most engagement. I additionally suppose asking our brokers and their shoppers how we are able to greatest serve them regularly is vital.
How do you keep in contact along with your shoppers?
That’s an fascinating query nowadays as a consequence of COVID-19. It has been a problem, however we’ve used Zoom successfully, and we additionally created an agent-only Fb web page. As well as, I’ve used SurveyMonkey and have created movies which are despatched out to everybody on the group. One old school factor I’ve been doing is utilizing an 11 x 17-inch agent roster to verify off the people I’ve interacted with. This fashion, I’ve a visible of who I should be purposeful about reaching out to throughout the week.
The place does your market stand in regard to reopening within the midst of COVID?
We’re nonetheless seen as a necessary service however with restrictions. Our workplaces are open, however with very strict protocols in place. We now have not completed any coaching or agent gathering on the time of this interview.
How do you entice the highest brokers in your space?
I’m not a high-pressure recruiter. I like to draw people by creating followers of my very own folks in order that they may share how a lot they take pleasure in our tradition with different brokers. I additionally work exhausting to construct relationships with different brokers in order that in the event that they’re considering of creating a transfer, I will probably be high of thoughts.
What are among the methods you go the additional mile in your brokers?
I’m at all times accessible, so my brokers know they will rely on a fast response except I’m tied up. I attempt to lead with a servant-hearted angle, that means my angle must be “How can I help?” The brokers know I’ve their again and can make a deal work even when it’s going to price the corporate cash.
The place do you see your online business in 5 years?
We’ll nonetheless be an organization that provides high quality service in an expert means, providing belief, custom and market management. We’ll should be even higher with know-how than we’re as we speak as a result of how folks have a look at and purchase houses sooner or later will probably be a lot completely different. COVID-19, for my part, has moved this paradigm ahead already.
For extra data, please go to www.leadingre.com.
Jameson Doris is RISMedia’s social media/weblog editor. E-mail him your actual property information concepts at [email protected]