Finding a competitive advantage in customer delight

The fintech industry in India is one of the hottest sectors in the global technology ecosystem. Homegrown start-ups are beginning to make their mark across the world, with 20 of them appearing on the CB Insights Fintech 250 list. It is not just the local start-ups making waves in this market. Global giants too have made their ambition in the region clear when it comes to gaining traction in the space.

Driven by the need to survive and thrive in this highly competitive space, organisations are constantly on the lookout for an edge that allows them to distinguish themselves from their competitors. It is in this pursuit that innovative solutions such as the Mastercard Send Platform truly stand out. When it comes to the disbursement of funds, the Send platform can be described as an API for everything. Organisations are using it to disburse money faster, smarter and more efficiently than their competitors generating delight for their customers and other stakeholders.

The product not only allows disbursements instantly for various business scenarios, like loans, insurance, merchant settlements, etc. but also allows a level of automation that significantly improves operational efficiency, greatly reducing the need for manual payment processing and accounting. All this through a versatile API, compatible with any existing technology.

In an era where customer delight is key to success, innovative technology like Send provides the edge that allows businesses with similar offerings to distinguish themselves in the eyes of the consumer. This ideology is captured by Vikas Varma – Chief Operating Officer, South East Asia, Mastercard.

“Mastercard Send™, has been a valuable asset for the Indian Fintech ecosystem and Large merchants to offer credit card bill payments, cashback, reward point redemptions and refunds instantly. With the festive season, Send provides the perfect platform with reach, scalability, stability and support to further fuel multiple instant payment needs for merchants, issuers and acquirers in the market. We look forward for continued adoption of our platform and work with our partners Yes Bank, Razorpay, RBL Bank, SBM Bank India, PayTM, MakeMyTrip and CRED in providing the right solutions for consumers and merchants.”

A Platform like Mastercard Send supports its partners operating in an intensely competitive environment where resources are limited and must be deployed optimally. It ensures that its offering brings real life, practical value to all stakeholders involved working tirelessly to help break through the clutter.

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