merchants of Tier two and three cities, payment technology
major Mastercard launched its flagship ”Team Cashless India”
campaign in the city to boost digital payments.
As part of the campaign, our teams have been engaging
with merchants and consumers for the past two days to create
awareness about convenience, safety, and security of digital
payments and the response from the merchants was phenomenal,
Mastercard Vice President Customer Delivery South Asia,
Amithabh Khanna told reporters Tuesday.
The teams had visited popular markets such as Oppanakara
street and interacted with merchants to emphasise the
importance of digital payments, at a time when contactless
digital payments are being preferred by consumers for their
day-to-day shopping due to better hygiene, convenience, and
safety, Khanna said.
So far, through Team Cashless India, Mastercard has
completed on-ground outreach exercises in 7 cities and has
contacted over 40,000 merchants and plans to expand in number
of cities, including Guwahati next month, he said.
Besides on-ground engagement, under Team Cashless India,
Mastercard, in partnership with legendary cricketer M S Dhoni
will encourage everyone in Coimbatore to nominate one or more
merchants who currently do not accept digital payments, Khanna
Noting that Mastercard will work together with
Confederation of All India Traders, acquirer banks and fintech
companies to support nominated merchants to deploy digital
payments acceptance infrastructure, he said the ripple effect
of nominations was expected to create a pan India movement to
adopt digital payments. PTI NVM
Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI