YES Bank launches new line of E-series debit playing cards – Test options

In partnership with VISA as a cost processor, YES (BA)NK has launched a brand new line of debit playing cards – E-series. The corporate says it would improve funds effectivity for salaried and YES FIRST account holders.

The Bank has additionally launched a brand new line of vertical Debit playing cards underneath the E-series throughout Mastercard and VISA playing cards. Earlier, YES (BA)NK’s debit playing cards existed on Mastercard and RuPay platforms, however with the brand new launch, cardholders can get VISA-branded debit playing cards as effectively.

The catch with these playing cards would be the new design, whereby, the cardboard quantity and CVV particulars have been discreetly positioned on the again, thereby bettering safety by making it much less straightforward to seize these particulars whereas utilizing them at ATMs or POS terminals.

The E-series debit playing cards include enhanced options to offer a extra seamless and constant expertise to customers. The bank says, laid out vertically to replicate the upright use of playing cards as we speak, responding to buyer conduct whereby playing cards are inserted lengthwise – whether or not being slotted into ATMs, POS terminals, for contactless funds or just tucked into pockets compartments.

The E-series is built-in with upgrades as cardholders deepen their relationship with the Bank. It additionally provides a measure of option to cardholders to turn out to be eligible for the next card variant, for a price. As an example, cardholders can go for the Component, Have interaction or Discover playing cards once they first come on board, relying on their banking preferences, selecting later to improve to Improve or Elevate, ultimately shifting up the collection to the coveted Emerge or Eclectic playing cards.

The advantages supplied with every card vary from reward points for minimal spends and airport lounge entry, together with {golfing} entry and an emergency card-blocking choice with a single cellphone name or SMS. A few of these options are at present supplied to members of YES (BA)NK’s banking packages, YES Premia and YES FIRST.

Anita Pai, Chief Working Officer, YES (BA)NK, says, “The improve is a part of the Bank’s imaginative and prescient to supply cost options that not solely convey the world’s greatest funds expertise, but additionally a step in direction of India’s cashless transformation. The E-series is yet one more endeavor by YES (BA)NK in direction of enabling wider entry to safe and handy cost companies.”

The E-series playing cards have been launched to encourages card customers to interact extra with the Bank and consequently get entry to YES (BA)NK’s privileged banking choices, with out individually making use of to be a part of them.