What’s Next In Dynamics 365
With this week’s announcements at the Microsoft Ignite 2021 conference, solution providers can expect more integrations between the Dynamics 365–Microsoft’s combined CRM/ERP offering–and the company’s other major products. New integrations with the Microsoft Teams collaboration app will aim to help sales teams, customer service representatives and other stakeholders with landing new customers and building loyalty with existing ones, according to a blog post by Muhammad Alam, corporate vice president of Microsoft Dynamics 365. More integrations with Dynamics 365 appear to answer come concerns partners have expressed about Microsoft’s business applications. For instance, last summer, a solution provider executive told CRN that Microsoft needs to make its business applications easier to implement with customers.
Partners are seeking “a more seamless and secure integration point that is going to allow for automation,” the executive said. ”That‘s really what we keep running up against. That’s a headache from a lot of clients. We get a lot of pushback from clients saying, ’Well, I’m not quite ready to move forward because I still have some concerns about the automation and the connectivity.’”
Dynamics 365 is a fast-growing product for North American channel partners, and during its latest quarterly earnings call, Microsoft reported that Dynamics 365 revenue grew 39 percent year over year.
What follows are the key details on Microsoft’s six biggest Dynamics 365 updates at Ignite 2021.