Kotak Mahindra Bank (Kotak) as we speak unveiled its Kotak 811 marketing campaign on India’s first zero-contact, Video KYC financial savings account that includes Bollywood famous person – Ranveer Singh. In these extraordinary instances, the marketing campaign on an initiative that allows tens of millions of Indians to open a full-fledged Kotak 811 financial savings account in a totally digital, paperless and zero-contact method from house, was crafted and executed totally at house.
As part of Kotak’s bigger ‘Bank from Home’ initiative, Kotak 811, India’s pioneering digital financial savings account, was first off the blocks to offer clients with a zero-contact video KYC facility to open a full KYC, full-service 811 financial savings account immediately from the consolation and security of 1’s house or office or, for that matter, anyplace on the go, with out the necessity for any bodily interplay with a bank official.
Conceptualised at house by Cartwheel Inventive Consultancy, directed from house by Keroscene Movies and filmed by Ranveer Singh at his house utilizing his cell phone, the movie options the actor going by the Video KYC course of shortly and effortlessly with a bank government and, as soon as executed, being welcomed to the world of Kotak 811. The movie was shot strictly below lockdown tips, which meant that the actor needed to be his personal spot boy, cameraman, make-up man & director.
Elizabeth Venkataraman, Joint President – Client, Business & Wealth Advertising and marketing, Kotak Mahindra Bank mentioned, “Ever since its launch in 2017, Kotak 811 has enabled Indians to open a savings account on the go and conveniently bank from home using the 180 plus features of the Kotak mobile banking app. With Video KYC, we have gone a step further – Kotak customers can now open a full-fledged savings account without stepping out of their home or office and completely avoiding the need for any physical interaction with the bank. Staying true to the spirit of the lockdown, the new campaign was planned, directed and executed entirely from home. There is an uncanny parallel between the two – a service that helps millions bank from home and an ad campaign that was conceived and completed at home.”
Ramakrishna (Ramki) Desiraju, Founder & Inventive Director, Cartwheel Inventive Consultancy Pvt. Ltd. mentioned, “The film mimics the actual process of the Video KYC. While the Kotak executive is performing a routine service call, we decided to let Ranveer be his irrepressible self during the call – full of energy, surprises and humour. The film is fun because of the contrast between the two characters – the polite executive doing her job and a superstar enjoying facing a camera once again. This elevates a mechanical, albeit first-of-its-kind, banking process into an entertaining interaction between two unlikely participants. Ranveer Singh took all the shots needed for the film himself according to the script and the directions that were given to him, and improvised as only he can. We did not want the film to look like a compromised production shot under severe constraints and are delighted that we were able to pull it off successfully.”
With Video KYC, verification of KYC paperwork and recording of the shopper’s signature are accomplished through a video name with the bank, eliminating the necessity for a go to to the department or in-person interplay, biometric verification or sharing of bodily paperwork. After the Video KYC is accomplished, the shopper will get a full-fledged bank account with no restrictions on deposits or account balances. The marketing campaign is adopting a high-impact digital strategy.
For extra updates, be socially related with us on
WhatsApp, Instagram, LinkedIn, Twitter, Fb & Youtube